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Karbon Card
3 months ago
Job Role: Digital Marketing Specialist
About Us:
- Karbon is a fintech company specializing in financial solutions for business customers.
- We are looking for a driven and experienced Growth Expert to lead our growth initiatives and expand our market presence.
Job Summary:
- We are seeking a Growth Expert with at least 3 years of experience in B2B marketing, particularly in the SaaS and financial sectors.
- The ideal candidate will be responsible for leading our marketing strategy, focusing on strategy, messaging, execution, and analysis.
- You will work to drive customer acquisition and lead generation.
Key Responsibilities:
- Identify and compile a comprehensive list of potential business customers using data techniques and industry directories, as well as our internal list of customers who have chosen other Karbon products.
- Develop and implement a compelling messaging strategy that highlights the key benefits and unique selling propositions of our SaaS tool.
- Study different industries and tailor messages to different segments of the target audience to maximize lead acquisition.
- Plan and execute marketing campaigns across Email, WhatsApp, Google Ads,and LinkedIn.
- Hit Lead Generation targets and lead a small team to develop market presence amongst customers.
- Monitor and analyze the performance of marketing campaigns to assess effectiveness and ROI.
- Collect qualitative feedback from the Account Management (AM) team and customers to identify areas for improvement and provide regular reports and insights.
Qualifications:
- Minimum of 3 years of experience in marketing, lead generation.
- Proven record of developing and executing successful marketing strategies and campaigns.
- Proficiency in marketing automation tools, Email Marketing, Google Ads, and funnel building.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent written communication and interpersonal skills.
- MBA in marketing or a related field is a plus but not mandatory.
Preferred Skills:
- Experience with B2B SaaS and financial products will be appreciated.
- Basic Video Editing and Image Editing skills are a big plus.
- Experience with tools like Apollo, list creation techniques.
- Knowledge of the financial services industry and related regulations.
- Creative thinking and problem-solving abilities.
- Familiarity with content creation and multimedia production processes.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work with a dynamic and innovative team.
- Career growth and development opportunities.
- Flexible working environment.