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Karbon Card

3 months ago


Bengaluru, India Karbon Card Full time

Job Role: Digital Marketing Specialist

About Us:

- Karbon is a fintech company specializing in financial solutions for business customers.

- We are looking for a driven and experienced Growth Expert to lead our growth initiatives and expand our market presence.

Job Summary:

- We are seeking a Growth Expert with at least 3 years of experience in B2B marketing, particularly in the SaaS and financial sectors.

- The ideal candidate will be responsible for leading our marketing strategy, focusing on strategy, messaging, execution, and analysis.

- You will work to drive customer acquisition and lead generation.

Key Responsibilities:

- Identify and compile a comprehensive list of potential business customers using data techniques and industry directories, as well as our internal list of customers who have chosen other Karbon products.

- Develop and implement a compelling messaging strategy that highlights the key benefits and unique selling propositions of our SaaS tool.

- Study different industries and tailor messages to different segments of the target audience to maximize lead acquisition.

- Plan and execute marketing campaigns across Email, WhatsApp, Google Ads,and LinkedIn.

- Hit Lead Generation targets and lead a small team to develop market presence amongst customers.

- Monitor and analyze the performance of marketing campaigns to assess effectiveness and ROI.

- Collect qualitative feedback from the Account Management (AM) team and customers to identify areas for improvement and provide regular reports and insights.

Qualifications:

- Minimum of 3 years of experience in marketing, lead generation.

- Proven record of developing and executing successful marketing strategies and campaigns.

- Proficiency in marketing automation tools, Email Marketing, Google Ads, and funnel building.

- Strong analytical skills and the ability to interpret data to make informed decisions.

- Excellent written communication and interpersonal skills.

- MBA in marketing or a related field is a plus but not mandatory.

Preferred Skills:

- Experience with B2B SaaS and financial products will be appreciated.

- Basic Video Editing and Image Editing skills are a big plus.

- Experience with tools like Apollo, list creation techniques.

- Knowledge of the financial services industry and related regulations.

- Creative thinking and problem-solving abilities.

- Familiarity with content creation and multimedia production processes.

What We Offer:

- Competitive salary and benefits package.

- Opportunity to work with a dynamic and innovative team.

- Career growth and development opportunities.

- Flexible working environment.

(ref:iimjobs.com)