Karbon Card
3 weeks ago
Job Title: Growth Leader.
About Karbon:
- Karbon Card is a B2B payment solution for India's finance leaders, entrepreneurs, business owners and corporate executives.
- We serve 1500+ teams across India, including decorated companies and tech unicorns.
- 2019/7 Launched and became an instant hit among Bangalore founders.
- 2021/8 Graduated from Y-Combinator (YC S21') among the top growth picks.
- 2021/9 Closed $12mn pre-A round.
- 2022/2 Closed $15mn A round.
- We are seeking an expert in customer acquisition (sales) funnel conversion improvement to lead the growth effort.
- Strong knowledge of conversion funnel concept, automation tools, data-driven decisioning and digital marketing.
This is a leadership job:
- You will have a substantial influence on Karbon FX s marketing and acquisition strategy and achieve the goal by leading a group of talented young growth associates.
Core objectives of this job:
- Conversion improvement: Improve the acquisition funnel performance.
- Target identification: Ideate, identify and demonstrate effectiveness of targeting strategy.
- Campaign and engagement operations: Demonstrate expertise in B2B data source access, enrichment, campaign operation and engagement techniques.
- Insight development: Improve the quality of decision through rigorous hypothesis and iterative experiments.
Competency.
- Deep experience in managing CRM, automation tools, data tools for marketing purposes, ie, Airtable, customer. io, LinkedHelper, etc.
- Experience in online and offline marketing tactics, outbound engagement campaigns and feedback loop.
- Deep knowledge of B2B digital marketing strategies.
- Highly result oriented.
- Strong execution skill.
- Communicate purposefully, with clarity and precision.
Your Day-to-day Job Responsibilities:
- Plan and launch growth campaigns on various platforms and tools.
- Analyze campaign results.
- Maintain dashboards & databases.
- Design campaigns with clear goals.
- Execute with precision.
- Plan next growth campaign.
- Conclude campaign performance, assess gap between goal and actual performance, analyze root cause and propose optimization.
Qualification:
- 4+ years of growth marketing experience.
- 1+ years of leadership experience.
- Engineering / computer science background is required.
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