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Amazon PPC Specialist
5 days ago
Marketplace Specialist (Subject Matter Expert):
Mandatory Responsibilities:
● Specialising in marketplace advertising, such as Amazon, Flipkart, Myntra and
all relevant marketplaces for the client.
● Providing guidance to the marketplace team, with data driven opportunities of
scaling and building efficiencies. Deep understanding of marketplace
sentiments.
● Developing key realtionship with Category manager’s at these market places
and help in generating key insights for clients account to drive performance.
● Deep understanding of marketplace sentiments.
● Staying updated on marketplace advertising trends, and implementing latest
platform capabilities within existing clientele.
● Retention of existing/onboarded clients
● Team management of marketplace media buying team
● Monthly budget planning and goal setting in line with the client’s roadmap
● Weekly/Bi-Weekly client review meetings;
■ getting the team to create a review deck
■ highlighting opportunities for growth and action plan
● Daily coordination with media buyers and operations management
● MAIN KPI; Revenue and ROAS are the only 2 focused KPIs
Optional Responsibilities:
● Collaborating with the Strategy team for pitching to prospect clients.
Eligibility Criteria:
● 5+ Years of experience in Amazon, Flipkart & other major marketplaces
(Myntra, Ajio, Udaan etc) & Quick commerce like Swiggy, Zepto, Blinkit etc.
● Team management of minimum 10 people in the past for min 1 year
● Good oratory, presentation & analytical skills
Understanding of factors impacting performance on marketplaces:
■ Factors driving organic share
■ Conversion rate optimization
■ Seasonality/Sales planning
■ Category benchmarking & research
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