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Amazon PPC Specialist

3 months ago

Mumbai, India Neon Digital Media Full time
Marketplace Specialist (Subject Matter Expert):

Mandatory Responsibilities:

● Specialising in marketplace advertising, such as Amazon, Flipkart, Myntra andall relevant marketplaces for the client.● Providing guidance to the marketplace team, with data driven opportunities ofscaling and building efficiencies. Deep understanding of marketplacesentiments.● Developing key realtionship with Category manager’s at these market placesand help in generating key insights for clients account to drive performance.● Deep understanding of marketplace sentiments.● Staying updated on marketplace advertising trends, and implementing latestplatform capabilities within existing clientele.● Retention of existing/onboarded clients● Team management of marketplace media buying team● Monthly budget planning and goal setting in line with the client’s roadmap● Weekly/Bi-Weekly client review meetings;■ getting the team to create a review deck■ highlighting opportunities for growth and action plan● Daily coordination with media buyers and operations management●

MAIN KPI;

Revenue and ROAS are the only 2 focused KPIs

Optional Responsibilities:● Collaborating with the Strategy team for pitching to prospect clients.

Eligibility Criteria:● 5+ Years of experience in Amazon, Flipkart & other major marketplaces(Myntra, Ajio, Udaan etc) & Quick commerce like Swiggy, Zepto, Blinkit etc.● Team management of minimum 10 people in the past for min 1 year● Good oratory, presentation & analytical skillsUnderstanding of factors impacting performance on marketplaces:■ Factors driving organic share■ Conversion rate optimization■ Seasonality/Sales planning■ Category benchmarking & research