Amazon PPC Marketing Specialist

1 week ago

Mumbai, India Solino Home Private Limited Full time

Overview:

We are seeking a Amazon PPC Specialist, who will play a crucial role in optimising our Amazon PPC and digital advertising efforts.


Roles & Responsibilities:

  • Develop, execute, and optimize Amazon Ads campaigns to drive traffic and increase sales.
  • Architect and deploy performance marketing strategies with a focus on sales acceleration and campaign success.
  • Craft and execute a performance marketing strategy that aligns with our business goals, focusing on maximizing the efficiency and scalability of our e-commerce store.
  • Maintain ROAS / ACOS as per team goal.
  • Plan, execute, and optimize paid campaigns to drive conversion.
  • Managing budgets and campaigns across all digital channels.
  • Monitor, analyze, and report on campaign performance, making data-driven adjustments to achieve KPIs.
  • To prepare regular reports detailing campaign performance, including key metrics like impressions, clicks, conversions, and CPA, ACOS and more.
  • Stay up-to-date with Amazon.com policies, algorithms, and best practices to maintain a competitive edge.
  • Ensure compliance with Amazon advertising policies and guidelines.


Desired Candidate Profile:

  • Minimum 3+ years of experience in performance marketing.
  • Bachelor's degree in Marketing, Advertising, Business, or related field.
  • Master's degree is a plus.
  • Hands-on experience managing Amazon Ads campaigns and driving sales.
  • Proven track record of scaling online eCommerce businesses.
  • Excellent communication and collaboration abilities.
  • Creative thinking and problem-solving abilities.

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