Head - Communications & Content - Education Industry

2 weeks ago

Gurgaon, India Sutra Services Pvt Ltd Full time

Company Name: futureMBBSAbout futureMBBSfutureMBBS is a dedicated consultancy empowering Indian students to pursue MBBS/MD degrees at prestigious European medical universities. Founded by MUDr. Andreas Zehetner and MUDr. Amandeep Grewal both celebrated as Forbes 30 Under 30 the brand has a proven track record of over 700 successful student admissions, partnerships with 18+ universities across 9 European countries, and more than 7 years of experience in international medical education.Role Overview:As Head of Communications & Content, you will shape and amplify the brand voice of futureMBBS, crafting messages that resonate with aspiring medical students and their families. Your mission? Articulate the brands value world-class education, trust, affordability, and unwavering support across every channel.Key Brand Storytelling- Lead communications that narrate futureMBBSs unique value: a seamless pathway to MBBS in Europe, comprehensive support from application to arrival, strong academic partnerships, and enduring post-admission assistance.Content Development & Oversight- Drive content creation across digital platforms website pages, application portal guides, FAQs, blogs, and social content ensuring clarity, engagement, and alignment with brand values.Website & Portal Strategy- Structure and refine key user journeys like How it Works, Universities, Packages, Apply, and FAQ to enhance user experience and conversion across the futureMBBS platform and application portal.Scriptwriting & Campaign Messaging- Develop engaging scripts for webinars, career guidance sessions, testimonial videos, and founder interviews (e.g., stories of Andreas and Amandeep or the Become a Doctor narrative).Marketing & Collateral Creation- Oversee production of engaging brochures, presentations, and promotional materials that highlight key selling points such as NMC recognition, cost transparency, and a supportive student network.Internal Collaboration- Work closely with leadership, student counsellors, platform developers, and university partners to ensure aligned messaging across campaigns and outreach efforts.Performance Analysis & Optimization- Track content performance website engagement, conversion metrics, downloads, applications and iterate messaging for maximum impact.Desired Qualifications & Skills- Bachelors or Masters in Communications, Marketing, Journalism, or related field.- 5+ years of experience in strategic communication, content design, or marketing.- Exceptional storytelling ability able to distill complex educational processes into engaging narratives.- Skilled in web copywriting, campaign writing, and digital content optimization.- Familiarity with education marketing, SEO, and student acquisition trends.- Collaborative mindset with strong project management skills.- Creative, strategic, and empathetic capable of telling stories that inspire trust.If interested please let me know below detailsUpdated Resume:Current CTC: Expected CTC: Notice Period: (ref:iimjobs.com)

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