InterviewBit - Associate Content Marketing Manager

Scaler:Launched in 2019, Scaler is Indias leading tech education company that upskills working professionals and educates aspiring engineering students. Scalers industry-vetted curriculum addresses real-world challenges through two flagship online programs: Scaler and Scaler DSML.To further redefine education, Scaler has launched:Scaler Neovarsity: An outcome-focused online Master's ProgrammeScaler School of Technology (SST): A 4-year residential UG program in Computer ScienceScaler School of Business: An 18-month PGP in Management & TechnologyOur parent firm, InterviewBit, has been featured in the Financial Times Asia-Pacific High Growth Companies 20212025. Scaler is backed by marquee global investors like Peak XV (formerly Sequoia India), Tiger Global, and Lightrock India.About the Role:We are seeking a Content Marketing Associate who will be the on-ground driver of SSTs brand presence. This is a highly dynamic and hands-on role that combines event coverage, social media execution, and student engagement. From covering campus fests and supermentor sessions to putting out daily stories, reels, and shorts - you will ensure that the SST experience is visible, engaging, and inspiring for the outside world. This role is ideal for someone who is a social-media native, highly energetic, and passionate about storytelling through real-time content.What you will do/Responsibilities:- Lead Campus Coverage: Coordinate with agencies and student teams to capture key campus moments - from fests, supermentor sessions, and DJ nights to club activities - and personally cover events when needed.- Instagram First: Manage daily Stories, Highlights, and Reels aligned with brand guidelines.- YouTube Shorts: Repurpose long-form videos and create engaging shorts that drive reach.- Content Uploads & Repurposing: Ensure consistent uploads across YouTube, Instagram, LinkedIn, and Facebook.- Trending Content: Identify and execute trending formats (e.g., RoboDog reels) relevant to SSTs brand.- Work with Editors: Coordinate with agencies & freelance editors and ensure timely delivery of high-quality edits.- Media Club Coordination: Guide student-led Media Club & work with Adko team for shoots.- Engage Communities: Respond to comments/DMs across all social platforms to keep engagement high.- Track & Report: Maintain content performance sheets, provide visibility updates, and highlight wins.- Support UGC & ORM: Assist the UGC Manager in student storytelling and ORM initiatives.Growth Opportunities:- Fast-track growth to Content Marketing Manager / Social Media Lead roles.- High-performance culture with opportunities for rapid career progression within Scaler.Required Qualifications (Max 5-6):- 13 years of experience in social media/content execution, preferably in youth, campus, or event-driven brands.- A natural content creator - someone who lives and breathes Instagram, YouTube, and reels.- Strong understanding of short-form content trends and ability to adapt them for SSTs context.- Hands-on skills: basic video editing, shooting (phone/camera), and real-time content packaging.- High energy, willingness to hustle, and ability to juggle multiple events/projects simultaneously.- Excellent coordination skills - comfortable working with student clubs, freelancers, and agencies.- Mission-driven: excited to build SST as Indias Ivy League of tech.Application Process:- Round 1 - Fitment & Role Understanding- Round 2 - Assignment Round- Final Round - Cultural & Team FitmentWhy Scaler:- Empowering Role: Work at the intersection of brand, community, and experience- Inspiring Team: Built by leaders from Meta, Google, McKinsey & Amazon- Culture of Meritocracy: High ownership, fast growth, and real impact- Perks: Free food, health insurance, and a world-class office environment (ref:iimjobs.com)