Clay Capital

3 days ago

Bengaluru, India Clay Capital Full time

Job Title : D2C Startups - Growth PartnerStrictly for candidates with atleast 5 yrs of Consulting the Strategy and Growth of D2C Startups.Qualifications :- MBA with Consulting and Strategy expertise- A Solution seeking mindset & clarity of communication- Excellent understanding of D2C playbooks and ecosystemExperience :- 3-5 years of D2C experience in B2B distribution, Ecommerce - GTM models- A strong sense of aesthetics and experience with UI/UX improvement projects- A/B testing mindset and solid grasp of CRO, funnel metrics, and landing page psychology- Cross-functional experience working with marketing, design, tech, and supply chain- Strong copy and content instincts-bonus if you can brief creatives as well as write/edit themJob Role :- Revenue & Growth Ownership: Own monthly GMV, AOV, and CVR metrics. Plan and execute strategies to improve topline and profitability.- Website Optimization: Lead UI/UX improvements, navigation flows, landing page enhancements, and site speed performance in collaboration with tech and design partners.- On-Site Merchandising: Manage product visibility, content refreshes, category performance, and upsell/cross-sell strategies.- Growth Marketing Support: Coordinate closely with the performance marketing team to align campaigns across paid channels (Meta, Google, etc.) with on-site landing experiences.- Retention & CRM: Drive post-purchase engagement, reviews, loyalty, and repeat orders via email/SMS automations and personalised nudges (via platforms like Klaviyo, WebEngage, etc.)- Promotions & Campaigns: Plan and execute festive, thematic, or product-launch-driven promotions; ensure seamless user journey from ad click to checkout.- Analytics & Reporting: Use Shopify analytics, and heatmaps to identify drop-offs, performance bottlenecks, and improvement opportunities.- Tech & Ops Coordination: Liaise with logistics, customer service, and product ops to ensure frictionless customer experience from discovery to delivery.Remuneration :- Better than Industry Standard + Plus Leadership role and Profit share for the founding team (ref:iimjobs.com)

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