Aokah - Marketing Specialist

4 weeks ago

Bengaluru, Karnataka, India AOKAH Full time

About Us

Aokah is redefining global capabilities with its Service-as-Software platform, enabling enterprises to build, scale, and optimize with wisdom and orchestration.

By combining AI foresight with human expertise, Aokah eliminates friction and enhances global transformation programs.

The company emphasizes a people-first approach and values resilience, client focus, and shared prosperity.

Aokah is based in Bengaluru and focuses on outcomes delivered with speed, resilience, and Bangalore, India (Hybrid).

Reports to: Marketing Lead / Head of Marketing.

Department: Branding & Marketing.

Employment Type: Full-Time.

Role Overview

Were looking for a hands-on Marketing Specialist with 4-6 years of experience in digital campaign execution, lead generation, and performance marketing.

This role is ideal for a mid-level marketing professional whos ready to take ownership of multi-channel marketing campaigns and support growth for a fast-scaling tech-led venture.

Youll work closely with the Head of Marketing, external partners, and internal stakeholders to execute high-impact campaigns focused on engagement, lead conversion, and ROI.

Key Execution & Management

- Run and manage paid digital campaigns across Google Ads, LinkedIn, Meta, and email platforms.

- Optimize ongoing campaigns for cost-efficiency (CPL, CAC) and lead quality.

- Own SEO/SEM hygiene and improvements with support from external partners.

- Monitor and report on funnel metrics including MQL to SQL conversion.

Performance Marketing & Analytics

- Track KPIs for digital marketing campaigns using tools like Google Analytics, HubSpot, or Mixpanel.

- Create weekly dashboards for campaign performance and share insights for optimization.

- A/B test ad creatives, landing pages, and email templates to improve conversion rates.

Lead Generation & Marketing Automation

- Manage lead nurturing workflows using HubSpot (or equivalent).

- Ensure timely follow-ups, tagging, and lead handover to Sales.

- Support webinar and virtual event campaigns, including pre/post-event follow-ups.

Content & Asset Coordination

- Work with creative/content teams and vendors to execute campaign assetsemails, social media visuals, banners, etc.

- Coordinate marketing deliverables across agency and internal teams.

Website & Portal Support

- Manage updates to the company website using CMS tools (WordPress, Webflow, etc.

- Track incoming leads through the portal and ensure timely routing to Sales.

Required Qualifications & Skills

- 4-6 years of experience in digital marketing or campaign execution roles (preferably B2B or tech services).

- MBA/PGDM in Marketing or equivalent qualification.

- Proficient in Google Ads, LinkedIn Campaign Manager, SEO/SEM, and email marketing tools.

- Hands-on experience with marketing automation platforms (HubSpot, Salesforce, Marketo).

- Strong command of analytics platforms like Google Analytics, Data Studio, or Mixpanel.

- Excellent coordination and documentation skills; able to manage multiple campaigns simultaneously.

Preferred Experience

- Experience working in IT services, consulting, or product-led startups.

- Exposure to B2B lead generation and mid-funnel optimization.

- Familiarity with content production workflows and vendor coordination.

- Understanding of funnel metrics: CPL, CAC, ROAS, MQL/SQL.

Why Join Us

- Be part of a high-impact growth function in a fast-evolving startup environment.

- Work on campaigns targeting global enterprise customers.

- Gain exposure to next-gen tech ecosystems including AI, automation, and GCCs.

- Collaborate with experienced professionals and external marketing experts.

- Opportunity to upskill in marketing strategy, automation, and analytics.
(ref:iimjobs.com)

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