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User Experience Designer

2 months ago

Noida, India GobabyGo Full time
1. User Research and Analysis
  • Conduct user research through surveys, interviews, usability testing, and user feedback to understand user needs, goals, and pain points.
  • Analyze data from various sources, such as analytics tools, customer feedback, and market trends to inform design decisions.
  • Create user personas to represent different types of users and guide design choices.
  • Develop user journeys and user flow diagrams to map out the steps users take to complete tasks.
2. Wireframing and Prototyping
  • Create wireframes (low-fidelity sketches) to visualize the structure and layout of a product’s interface.
  • Develop interactive prototypes (medium- to high-fidelity) to demonstrate how the product will function.
  • Use tools like Sketch, Figma, Adobe XD, InVision, or Axure to create prototypes and communicate design concepts.
3. Visual Design
  • Design high-fidelity UI elements, including buttons, icons, typography, and color schemes, to create an aesthetically pleasing interface.
  • Ensure visual consistency by following design systems and style guides across different platforms.
  • Collaborate with brand teams to ensure alignment with brand guidelines and the overall look and feel of the product.
4. Usability Testing
  • Conduct usability testing to assess how easy and intuitive a product is to use. This may involve A/B testing, remote testing, or in-person user sessions.
  • Iterate on designs based on feedback from testing to improve the product’s usability and overall user experience.
  • Monitor analytics to identify potential usability issues and areas for improvement.
5. Collaboration with Cross-Functional Teams
  • Collaborate with product managers, developers, and other stakeholders to define project requirements, features, and functionality.
  • Communicate design concepts and decisions clearly with team members and stakeholders.
  • Work with developers to ensure that designs are implemented correctly and meet user needs.
  • Participate in sprint planning and agile workflows if working in an Agile environment.
6. Responsive and Mobile Design
  • Design for multiple platforms and devices, ensuring the UI/UX is optimized for desktop, mobile, and tablet screens.
  • Create responsive designs that adapt to various screen sizes and resolutions.
7. Design System Maintenance
  • Create and maintain a design system to ensure a consistent and cohesive user interface across all products and platforms.
  • Develop reusable UI components, patterns, and templates to streamline the design process.
  • Document design guidelines and processes to ensure clarity and consistency in design execution.
8. Staying Up-to-Date with Trends and Tools
  • Stay informed about the latest design trends, tools, technologies, and best practices in UI/UX design.
  • Continuously improve design skills through workshops, courses, and self-study.
9. Client/Stakeholder Presentations
  • Present design concepts, user research findings, and usability testing results to clients and stakeholders.
  • Incorporate feedback from stakeholders into design iterations and final solutions.
10. Design Handoff
  • Prepare design files for handoff to development teams, ensuring that all assets are properly organized and easy to implement.
  • Provide clear documentation and explanations of the design decisions for developers to follow.
11. Project Management (if applicable)
  • In some cases, UI/UX designers may also be responsible for managing timelines, priorities, and deliverables related to design projects.
  • Work within project management frameworks such as Scrum, Kanban, or Waterfall, depending on the team's processes.
12. Accessibility and Inclusivity
  • Ensure accessibility standards are met by considering users with disabilities and ensuring compliance with guidelines like WCAG (Web Content Accessibility Guidelines).
  • Design with inclusivity in mind to cater to diverse user needs.
Skills and Tools:
  • Prototyping tools: Figma, Adobe XD, InVision, Sketch, Axure
  • Wireframing: Balsamiq, Wireframe.cc, Figma
  • UI design tools: Adobe Creative Suite (Illustrator, Photoshop), Sketch, Figma
  • Usability testing tools: UserTesting, Lookback, Hotjar, Crazy Egg
  • Collaboration tools: Slack, Trello, Jira, Asana
  • Coding knowledge (optional but helpful): HTML, CSS, basic JavaScript for better communication with developers
  • Research tools: SurveyMonkey, Google Analytics, Dovetail, Optimal Workshop
Soft Skills:
  • Excellent communication skills for presenting designs and collaborating with cross-functional teams.
  • Strong problem-solving abilities to create user-centered solutions.
  • Attention to detail in both visual and functional aspects of design.
  • Time management skills for handling multiple projects and deadlines.