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Digital Marketing Manager

2 months ago

Gurugram, India Netleaf Software Full time

Position Overview - The Digital Marketing Manager will be responsible for developing, implementing, and managing digital marketing strategies that align with our real estate business goals. This role requires a deep understanding of digital marketing techniques and platforms, as well as experience in the real estate market to effectively engage our target audience and drive growth.


Key Responsibilities

  • Strategy Development: Create and execute comprehensive digital marketing strategies tailored to the real estate market, including SEO, SEM, social media, email marketing, and content marketing.
  • Campaign Management: Plan, implement, and optimize digital advertising campaigns across various platforms (Google Ads, social media ads, etc.) to drive traffic, generate leads, and increase brand awareness.
  • Content Creation: Develop engaging and relevant content for the real estate sector, including blog posts, property listings, social media updates, and email newsletters.
  • Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, social media insights, and CRM systems. Use data to make informed decisions and optimize strategies.
  • Market Research: Conduct research to stay up-to-date with industry trends, competitor activities, and consumer behavior in the real estate market.
  • Collaboration: Work closely with the sales and real estate teams to ensure marketing efforts align with business objectives and support lead generation and client acquisition.
  • Brand Management: Maintain and enhance the company's online presence, ensuring consistency in branding and messaging across all digital channels.
  • Budget Management: Manage the digital marketing budget effectively, ensuring optimal allocation of resources to achieve desired results.


Qualifications:

• Experience: Minimum of [4] years of digital marketing experience.

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. Relevant certifications (e.g., Google Analytics, Google Ads) are a plus.

• Skills:

• Proven experience in developing and managing digital marketing campaigns.

• Strong understanding of SEO, SEM, PPC, social media, and content marketing.

• Experience with digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, email marketing software).

• Proficiency in web analytics tools (e.g., Google Analytics, SEMrush).

• Excellent written and verbal communication skills.

• Strong analytical skills and data-driven approach to decision-making.

• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.


What We Offer:

  • Competitive salary and performance-based bonuses.
  • Health, dental, and vision insurance.
  • Retirement savings plan.
  • Opportunities for professional development and career growth.
  • A supportive and dynamic work environment.