Head - Marketing - Mall Management

4 weeks ago

Gurgaon, India Kaam Job Career Pvt Ltd Full time

Description:Head Of Marketing Position OverviewThe candidate will lead marketing initiatives across multiple PPZ-managed retail malls in the Southern region. As Cluster Marketing South, you will develop and implement strategic campaigns, coordinate mall-level events, manage budgets, and drive marketing-led revenue and footfall.Key Strategy & Planning- Develop annual strategic and tactical marketing plans and calendars for the cluster - Align brand positioning and promotional activities across malls.Events & Activations- Conceptualize, negotiate, and execute high-impact events (annual festivals, brand tieups, PR events) at both national and regional scale .- Work closely with brand partners, vendors, and inhouse teams.Public Relations & Communications- Manage PR campaigns, mall launches, media engagements, press conferences, and Customer Engagement & CRM- Drive customerdelight programs and loyalty initiatives using PPZs CRM/automation tools - Use database segmentation for targeted communication.Financial Planning & Monitoring- Prepare and manage marketing budgets for the cluster; monitor spends and ROI .- Track and report marketing incomes, footfall, and campaign KPIs.Business Analysis- Conduct business assessments, track campaign performance, and refine marketing strategies based on data and customer insights 7-12 years in retail or mall marketing, preferably in multi-location/event-driven Strategic planning, event management, budgeting, stakeholder Excellent verbal/written English; media and PR handling capabilities.Tools Knowledge:- CRM systems, MS Office; digital marketing and automation platforms are a Strong collaboration and cross-functional coordination skills. (ref:iimjobs.com)

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