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AM - Marketing (Category Manager)
2 months ago
Purpose of the Job:
Working with the category manager to plan, manage and deliver on targets mapped to a key category for the business.
Category Business Planning and delivery:
Analyze trends in internal business needs and history, consumer behavior, market research data, category scenario to generate insights every month which aid in delivery on the volume and value projections for the category.
Brand Communication – Development and Execution:
Prepare communication brief detailing the need for communication, identify the priority market and target segment and liase with external as well as internal stakeholders for a smooth closure/ alignment on same and execution of the campaign.
New Product Development / Product Extension - Development and Launch and Post launch track:
Gather inputs from consumer immersions/ past consumer research and review market research data, to identify potential areas of opportunity for business.
Consumer/ Trade Promotions:
Evaluate the need for consumer/ trade promotion basis competitive landscape and conceptualise the offer, in coordination with trade marketing as well as the relevant marketing team. Ensure timely and smooth rollout in the market with a delivery of the objective behind the promotion.
Ecom Marketing:
Grow the business on e-com portals by keeping a track on competitive pricing generation and placement of content for category and ensure discoverability and availability of stock for category across all e-com portals – Liase with digital marketing lead, to rollout timely campaigns focused on driving tertiary / offtakes in the targeted market/ geography.
Operational Closures:
Responsible for opening/closures of purchase orders, getting stock codes opened, ensuring smooth changeover of MRPs by coordinating with internal / external stakeholders; Follow-ups with sales, finance, any other function outside mails for timely closure of tasks; Addressing consumer complaints on e-com with operational closures with quality team.
Knowledge
Deep Understanding of Sales - BTL Inputs, Margins, Outlet types, GTM Approach
Know-how of visibility tools on E-Com: AMS, Google Ads, Social Media Creatives
Media Planning: Basics of media plans – Logic and approach.
Skills:
- Microsoft Excel and PowerPoint.
- Use of open available Ai tools to generate illustrative content/images/concept
Educational Level
Graduation: B.E. / B Tech / B. Com (any other)
Post-Graduation (Must have): MBA / PGDM- Marketing from a premier institution.
Working Experience: 4+ years with at least 1 year in marketing at level of Brand/ Product Manager.
Preferable: 1yr+ Experience in FMCG Sales as an ASM or equivalent.
