Digital Marketing Executive

🌟 Digital Marketing Executive – Pune, India (Hybrid) Location: Pune, India (Hybrid – 2–3 days onsite) Type: Full-TimeAbout The Right HireAt The Right Hire Limited, we specialise in connecting exceptional professionals with organisations seeking top-tier expertise in technology, data, and innovation.We help businesses identify, attract, and retain the talent they need to drive transformation — while supporting professionals in securing roles aligned with their skills, aspirations, and values.Our commitment to quality, relationships, and results makes us a trusted talent partner for leading enterprises across the UK and India.About the RoleWe’re looking for a Digital Marketing Executive to join our Client's growing marketing team in Pune, India.This is a hybrid role — ideal for someone passionate about crafting compelling digital experiences, driving online engagement, and supporting global marketing initiatives across paid media, SEO, web, and CRM platforms.You’ll play a key role in enhancing our online presence, executing multi-channel campaigns, and driving lead generation through data-driven digital marketing strategies.Key ResponsibilitiesYou’ll be involved in a variety of exciting marketing activities, including:🎯 Campaigns & Lead GenerationPlan, execute, and optimise digital marketing campaigns across Google Ads, Bing Ads, LinkedIn, and other social platforms.Manage SEO/SEM strategies, including keyword optimization, AI search impact analysis, and performance tracking.Own end-to-end management of email marketing campaigns via Pardot/Salesforce Marketing Cloud.🌐 Web & Content ManagementUpdate and maintain website content using Liferay (basic HTML knowledge a plus — training provided).Collaborate with developers and content teams to improve SEO and digital engagement.Create and edit marketing copy for web pages, campaigns, and partner portals.📊 Analytics & ReportingGenerate actionable insights from Google Analytics, Ads performance, and CRM data.Track campaign KPIs, monitor conversion trends, and recommend optimizations.Report on digital channel effectiveness against team and business goals.🤝 Collaboration & SupportSupport global marketing events, including landing pages, email campaigns, and event logistics.Manage CRM updates, tagging, and segmentation in Pardot/Salesforce.Coordinate with sales, design, and leadership teams to ensure message consistency.🔍 Market & Competitor InsightsConduct regular market and competitor analysis, tracking digital trends and partner activities.Identify opportunities for improved positioning and campaign differentiation.🎥 Creative SupportContribute to video production, content creation, and event promotions.Assist in managing partner portals and related digital assets.What We’re Looking ForMust-Have Skills & Experience2–4 years of experience in digital marketing or communications.Strong knowledge of social media management, paid media, and SEO/SEM.Hands-on experience with Google Ads, Bing Ads, and campaign tracking.Familiarity with CRM tools (e.g., Salesforce, Pardot, HubSpot) and analytics platforms (Google Analytics).Excellent written communication, copywriting, and proof-reading skills.Proficiency in Microsoft Office and marketing reporting tools.Strong organisational and analytical skills with attention to detail.Nice-to-Have / AdvantageousExperience in B2B marketing, especially in technology or recruitment sectors.Exposure to Asana, Drupal, ZoomInfo, or Salesforce Marketing Cloud.Knowledge of video content creation and digital event promotion.Interest in emerging technologies, AI tools, and the evolving digital marketing landscape.Why Join Us?Hybrid work model with flexibility and autonomy.Exposure to global marketing campaigns and cross-industry clients.Opportunity to develop new digital skills and gain certifications in CRM, SEO, and Paid Media.Collaborative, inclusive, and growth-driven culture.Competitive salary and benefits package.