Marketing Intern
4 weeks ago
About Us:
Kumbh.info is a unique initiative under the Confluence Movement launched by Helping Humans, a nonprofit dedicated to environmental conservation and creating a sustainable future. Through Kumbh.info, we aim to promote the Kumbh Mela experience, offering culturally inspired merchandise and a commitment to protecting rivers and fostering sustainability. As part of this team, you’ll be contributing not only to marketing but also to impactful work focused on environmental preservation.
Position: Marketing Intern (SEO & Digital Marketing)
Location: Remote (with potential for an in-person meetup in Delhi)
Stipend: ₹3,000 per month
Perks: Letter of Recommendation (LoR), Performance Bonus upon satisfactory completion
Key Responsibilities:
SEO Optimization
- Conduct keyword research to enhance visibility and rankings.
- Optimize website pages, including blogs, product and category pages, for SEO.
- Implement on-page SEO best practices, such as meta descriptions, image alt text, and internal linking.
Email Marketing Campaigns
- Run email marketing campaigns using platforms like Mailchimp or Klaviyo.
- Segment email lists, create automation workflows, and track key performance metrics (open rates, CTR, conversions).
- Work with the team to drive engagement for both merchandise and awareness campaigns on sustainability and environmental conservation.
Digital Advertising
- Assist in setting up and managing campaigns on platforms like Google Ads and Facebook Ads.
- Conduct A/B testing and analyze ad performance to maximize reach and impact.
- Collaborate with the team to optimize budget allocation and targeting strategies for both merchandising and sustainability campaigns.
Market and Competitor Research
- Perform competitor analysis and explore new opportunities to improve our digital strategies.
- Research trends related to Kumbh Mela, environmental conservation, and sustainability.
- Coordinate closely with the team members; create backlinks & FAQs across sites.
What You'll Gain:
- Hands-on experience in SEO and digital marketing within an impactful environmental and cultural initiative.
- Knowledge in running and optimizing email marketing and digital advertising campaigns.
- Good knowledge of Google Ads, Facebook/Instagram Ads, and analytics tools.
- A Letter of Recommendation (LoR) and Performance Bonus upon successful completion.
Qualifications:
- Currently studying or recently graduated in Marketing, Business or a related field.
- Knack for data analytics, good knowledge of Excel, R and Python.
- Knowledge of SEO, Google Ads, and Facebook Ads.
- Familiarity with WordPress, Mailchimp, Klaviyo, or similar email marketing platforms, specifically open-source.
- Passion for increasing reach, e-commerce and fundraising experience.
- Ability to coordinate and communicate effectively.
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