InnovAccer - Associate Director - Product Marketing

3 days ago

Noida, India InnovAccer Full time

About the Role:

We at Innovaccer are looking for an Associate Director-Product Marketing to join our growing Product Marketing team. In this role, you will be instrumental in shaping our go-to-market strategy, creating messaging & positioning, driving product launches and delivering Sales enablement for Innovaccer's Value Based Care Solutions. This role will report to the Sr Director of PMM at Innovaccer and you will work closely with product management, sales, customer success and marketing teams to execute your responsibilities

A Day in the Life:

- Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and revenue growth for our value-based care technology solutions.

- Develop and execute comprehensive GTM strategy for Innovaccer's Value Based Care Solutions

- Create compelling messaging and positioning for our products, translating complex technical features into clear value propositions for the healthcare industry

- Lead product launches, including creating messaging, communications, sales enablement decks, and customer facing assets for all solutions in the Value Based Care Pillar.

- Build excellent customer facing collaterals such as first call decks, whitepapers, blogs and more

- Create content for Innovaccer events, industry events, webinars, and more

- Collaborate with demand generation and content marketing teams to create impactful marketing campaigns

- Develop and deliver sales trainings, including Sales Plays, product demos, sales resources and more

- Conduct market research to understand customer needs, competitive landscape, and industry trends

- Partner with product management to influence the product roadmap based on market insights and customer feedback

- Analyze marketing metrics and provide data-driven recommendations to optimize go-to-market efforts

What You Need:

- Bachelor's degree in marketing, business, healthcare administration, or a related field. MBA or advanced degree preferred.

- 8+ years of experience in product marketing, preferably in the healthcare technology or healthcare IT industry.

- Strong understanding of value-based care models, healthcare payment reform, and healthcare industry trends.

- Proven track record of developing and executing successful product marketing strategies that drive revenue growth and market penetration.

- Proven track record of developing successful go-to-market strategies and product launches

- Proficiency in creating highly visually-appealing marketing assets such as pitch decks, brochures , and sales collateral

- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and influence stakeholders at all levels of the organization.

- Demonstrated ability to think strategically, analyze market data, and translate insights into actionable marketing plans.

- Proficiency in marketing automation platforms, CRM systems, and analytics tools is a plus

- Self-motivated, results-oriented, and able to thrive in a fast-paced, dynamic environment.

(ref:iimjobs.com)

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