Brand Manager

3 weeks ago


Gurugram, India Talent Labs Full time

Company: Consumer Electronics


Salary: 15L


Experience: Experience: 3 - 7 yrs of experience in developing creative comms (brand or agency-side)


About the Role

As a Brand Manager, you will play a pivotal role in shaping the brand's identity and driving growth in the Indian market. You will develop and execute comprehensive marketing strategies, collaborate with cross-functional teams, and ensure brand consistency across all channels.


Key Responsibilities:

  • Campaign Development: Create and execute localised marketing campaigns that align with product and brand objectives.
  • Creative Briefs: Craft clear and concise briefs for the brand and creative teams to guide asset development.
  • Cross-Functional Collaboration: Work closely with designers, copywriters, and sales teams to ensure timely and effective asset creation and deployment.
  • Brand Consistency: Adhere to global creative guidelines while adapting to local market nuances.
  • E-commerce Partnerships: Collaborate with e-commerce partners to develop and optimise marketing assets.
  • Campaign Execution: Conceptualise and execute ATL and BTL campaigns across various touch points.
  • Performance Measurement: Track and analyse campaign effectiveness to inform future strategies.
  • Digital Trends: Stay updated on digital trends and leverage emerging opportunities.


Qualifications:

  • Graduate degree in marketing, business, or a related field.
  • 3-7 years of experience in marketing or brand management.
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and collaboratively. 
  • Thrives in a fast-paced and dynamic environment.
  • Passion for design, art, technology, fashion, culture, music, or related fields.
  • A strong desire to grow within a developing company.



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