Admissions Specialist

1 month ago

New Delhi, India Apeejay Education Full time

Head - Admissions (Schools), Apeejay Education, Apeejay Stya Group


About us:


The Apeejay Education Society, established by the leading Industrial House of Apeejay Stya in the year 1967, has built a rich heritage of nearly four and half decades in the field of quality education through a family of 29 institutions, i.e. 13 schools and 16 institutions of higher learning, in various states of the country, along with the Apeejay Stya University Indias first Liberal Arts University focused on Technology & Research.


All Apeejay institutions are guided by the vision of the late Dr. Stya Paul, Founder and President, of Apeejay Education Society, of value-based holistic education, focusing on acquiring thinking skills and learning how to learn for life’ - a vision that is truly global, transcending the confines of state and country, and is drive by innovative techniques, progressive curricula and state-of-the-art infrastructure.


Job Role:


The Head of Admissions plays a pivotal role in driving, leading & managing the admissions process for K-12 schools, ensuring a smooth and efficient process from initial inquiry to enrolment. This role requires a strong blend of administrative, interpersonal, and strategic skills to effectively manage the admissions team and attract qualified students to the school.


Job Responsibilities:


Admissions Strategy:


  • Develop and implement comprehensive admissions strategies to meet enrolment targets and maintain a diverse student body.
  • Analyze market trends, competitor offerings, and demographic data to identify opportunities for recruitment and enrolment growth.
  • Collaborate with school leadership/management to align admissions goals with the overall strategic objectives of the institution.


Recruitment and Outreach:


  • Lead efforts to attract prospective students and families through targeted marketing campaigns, outreach events, and partnerships with feeder schools and educational organizations.
  • Represent the school at admissions fairs, open houses, and community events to promote the institution and engage with prospective families.
  • Cultivate relationships with educational consultants, relocation agencies, and other stakeholders to expand the school's reach and visibility.


Application and Evaluation:


  • Oversee the admissions application process, ensuring timely and accurate completion of all required forms and documentation.
  • Coordinate admissions testing, interviews, and campus tours for prospective students and families.
  • Review applicant files and collaborate with admissions committee members to assess candidate suitability based on academic, extracurricular, and personal factors.


Enrolment Management:


  • Manage the enrolment pipeline from inquiry to matriculation, providing guidance and support to families throughout the admissions journey.
  • Monitor enrolment projections and enrolment deposits to track progress towards enrolment goals and data-driven decisions.
  • Develop and implement retention strategies to maximize student re-enrolment and minimize attrition rates.


Team Leadership and Development:


  • Recruit, train, and mentor admissions staff to ensure high performance and professional growth within the department.
  • Foster a positive and collaborative work environment that encourages teamwork, innovation, and continuous improvement.
  • Conduct regular performance evaluations, set goals, and provide constructive feedback to enhance individual and team effectiveness.


Education Qualifications, Experience & Competencies


  • Master’s Degree in Business Studies/Business Administration, Marketing, or a related field
  • Proven experience in admissions or enrolment management, preferably in the K-12 education sector.
  • 12 – 18 years of experience in Sales & Marketing and minimum years of experience as heading the admissions department
  • Strong leadership skills with the ability to inspire and motivate a team towards common goals.
  • Excellent communication and interpersonal skills, with the ability to engage diverse stakeholders and build relationships.
  • Strategic thinker with a data-driven approach to decision-making and goal-setting.
  • Proficiency in admissions software, CRM systems, and other technology tools used in enrolment management.

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