Account Director

4 weeks ago

Gurugram, India Cog Culture Full time

About Cog Culture: We are a full-service marketing communications agency with a decade-long experience in transforming ideas into impactful brand narratives. With a dynamic team of over 100 skilled professionals, we have excelled across diverse sectors, earning recognition as the No.1 Independent Integrated Agency at the Goafest Creative Abby Awards and as the Design Agency of the Year 2023. Internationally, our achievements include winning Gold in Brand Design Identity and Live Events at the Golden Award of Montreux 2023. On the digital front, our B2B Fintech Campaign has been honored with the Brand Equity Digiplus Award, Afaqs Digies Digital Awards, and E4m Prime Time Awards. Our commitment lies in crafting compelling stories through creativity, innovation, and strategic thinking.


Role Name: Account Director


Summary: We are looking for an Account Director to undertake account management responsibilities and supervise subordinate staff. Your duties will involve both managing relationships with clients and guiding account personnel. An effective Account director has a great aptitude for building and maintaining customer relationships. They also possess excellent planning and leadership abilities to coordinate and advise account managers, supervisors and executives. The goal is to ensure the company’s retention of clientele and facilitate further growth.


Responsibilities:

• Be the key contact person for the client and perform the lead role as the client's extended marketing arm/partner to deliver effective results for the brand.

• Plans and shapes the future of the brand and shares a clear vision of where the business is going.

• Pursues debates and actions that are right for the agency and client; challenges the status quo for each brief to deliver effective results.

• Makes a strong contribution to the development of creative briefs, ensuring that they generate the best possible work, clearly define the Client’s requirements and are a solution to the Client's business problem.

• Ensures the smooth delivery of multiple briefs and provides clear direction to the team and other departments.

• Be the brand guardian by understanding the brand architecture and requirements, and ensure that the translation of the creative product channelled to the end markets meet set standards with best-in-class execution.

• Managing, nurturing and developing the team and giving constructive and regular feedback to facilitate career growth.

• Manages the financial health of the account and leads projects with financial targets in mind. Works on new business as and when required and proactively identifies opportunities for incremental revenue across multiple touch-points.

• Value-adding to the business by inspiring client confidence and building enduring client relationships.


Requirements:

• Minimum 7 years of experience, ideally with leading agencies.

• Ability to work effectively with a variety of internal disciplines and business groups, including account management, creative and production teams in a fast-paced environment.

• Sound thinker with solid strategic skills someone with the ability to decipher end market intelligence, numbers etc. to derive insights / creative triggers for creative excellence.

• A person who looks beyond just the project management side of things and is able to develop and drive the business and take it further. The person must be apt enough to identify areas of opportunity to drive organic growth for the brand.

• Sound skills in all areas of financials (budget reconciliations, timesheet/man-hours analysis, forecasting etc.

• Process oriented, meticulous with attention to detail.

• Excellent communication skills - written and spoken, English.

• A keen eye for details.

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