Performance Marketing Expert D2C

7 days ago

Navi Mumbai, India Pixel Shark Full time

Do you crave the challenge of scaling fashion and e-commerce brands through data-driven paid advertising? Are you a Meta Ads and Google Ads maestro with a passion for driving client growth? If so, our agency wants you

About Us

Pixel Shark Is a marketing agency specialise in D2C and fashion/e-commerce clients

The Role

We're seeking a talented D2C Performance Marketing Expert to join our growing team. You'll be responsible for crafting and executing high-performing Meta Ads (Facebook & Instagram Ads) and Google Ads campaigns for our fashion and e-commerce clients. As a strategic partner, you'll work closely with client teams to understand their unique goals and develop data-driven strategies that deliver measurable results.


Responsibilities:

  • Develop and implement comprehensive performance marketing plans for assigned D2C fashion and e-commerce clients across Meta Ads and Google Ads platforms.
  • Conduct in-depth audience research and competitor analysis to identify key target segments and inform campaign strategies.
  • Build, manage, and optimize engaging ad creatives (text, image, and video) tailored to each platform's specifications.
  • Utilize A/B testing methodologies to continuously refine ad copy, landing pages, and targeting for maximum impact.
  • Analyze campaign performance metrics (impressions, clicks, conversions, etc.) and generate insightful reports to track progress and identify areas for optimization.
  • Stay abreast of the latest trends and innovations in Meta Ads and Google Ads platforms to ensure our clients leverage the most effective strategies.
  • Collaborate effectively with client teams, providing clear communication and transparent reporting.
  • Manage client budgets efficiently to achieve maximum return on ad spend (ROAS).


Qualifications:

  • 3+ years of experience in D2C performance marketing with a proven track record of success in scaling fashion and/or e-commerce brands.
  • Strong expertise in Meta Ads (Facebook & Instagram Ads) and Google Ads platforms, including campaign setup, targeting options, bidding strategies, and optimization techniques.
  • Excellent analytical skills with the ability to translate data insights into actionable marketing strategies.
  • Experience with conversion tracking and attribution modeling across platforms.
  • A deep understanding of the D2C e-commerce landscape and consumer behavior within the fashion industry.
  • Excellent communication, collaboration, and presentation skills.
  • A passion for staying ahead of the curve in the ever-evolving world of digital advertising.


Bonus Points:

  • Experience with additional marketing channels (e.g., email marketing, influencer marketing).
  • Experience with marketing automation tools and data visualization platforms.


We Offer:

  • Competitive salary and benefits package
  • Opportunity to work with diverse and exciting fashion and e-commerce brands
  • Collaborative and fast-paced work environment
  • A chance to hone your expertise and make a significant impact on client success


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