Product Strategy and Market Intelligence

6 days ago

Surat, India Mayfair Housing Full time

Roles and Responsibilities:1. Strategic Product Planning & Positioning• Define and refine product strategies aligned with organizational growth goals and market realities.• Partner with design, architectural, and project teams to ensure product configurations, amenities, and unit mix reflect consumer needs and competitive differentiation.• Position each product uniquely within its sub-market to ensure strong customer resonance and absorption.2. Pricing Strategy & Commercial Intelligence• Develop robust pricing frameworks considering demand elasticity, competitor pricing, project lifecycle, and brand perception.• Monitor market trends, absorption velocity, and customer buying patterns to suggest pricing revisions and incentive strategies.• Partner with sales teams to co-create pricing playbooks that balance profitability and market competitiveness.3. Market Research & Competitive Analysis• Lead continuous and in-depth research on market trends, customer expectations, and emerging lifestyle patterns.• Create a structured intelligence system capturing micro-market movements, new launches, absorption rates, and developer strategies.• Evaluate competitor products from design, specification, pricing, and brand perspectives to identify differentiators for Mayfair.4. Brand Positioning & Communication Strategy• Translate insights into compelling brand narratives and product communication themes.• Collaborate with the marketing and brand teams to ensure consistent storytelling across digital, on-ground, and customer touchpoints.• Drive thought leadership initiatives, enhancing Mayfair’s brand equity and emotional connect with customers.5. Customer Segmentation & Behavioural Insights• Define and segment customer personas for each product typology and price band.• Map buyer journeys, triggers, and barriers to optimize communication and sales strategies.• Use data-driven insights to personalize customer engagement and elevate customer experience.6. Business Analytics & Performance Review• Build dashboards and analytics frameworks for leadership to monitor project performance, lead velocity, and ROI metrics.• Evaluate campaign performance, product absorption, and customer feedback to refine ongoing strategies.• Act as a bridge between data and decision-making—translating analytics into actionable business moves.7. Strategic Advisory & Cross-Functional Collaboration• Work closely with the Chairman’s and Managing Directors’ office to drive alignment between strategy and execution.• Partner with Design, Sales, Finance, and Marketing teams to ensure end-to-end consistency in market approach.• Advise leadership on emerging market opportunities, risks, and consumer shifts impacting long-term planning.

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