Digital Marketer

**About Yanolja Cloud Solution**

Yanolja Cloud Solution (YCS) is the global SaaS powerhouse behind the digital transformation of the hospitality and travel industry. With 33,000+ clients in 170+ countries, we build cloud-based hotel management tools and distribution systems that power the future of hospitality.

We are now on a mission to **elevate our digital presence** and brand storytelling to a global standard—and we’re looking for a **Digital Marketer** who can think big, move fast, and shape how the world sees YCS.

**About the Role**

As a **Digital Marketer**, you will own and execute our digital brand narrative across platforms like **LinkedIn, Instagram, X (Twitter), and YouTube**. You will work at the intersection of **content, strategy, creativity, and technology**, ensuring that every piece of digital content we produce reflects our core values, excites our audience, and positions YCS as a category leader in global hospitality tech.

We are looking for someone who is **not just a doer, but a thinker.** Someone who combines **creative intelligence with AI fluency**—and has the hunger to get things done and done right.

**Key Responsibilities**

**Own Our Voice**: Manage and grow YCS's social media presence across LinkedIn, Instagram, Twitter, and YouTube, aligned with our brand tone and personality.

**Create Engagement-First Content**: Work with design and video teams (or AI tools) to produce compelling, scroll-stopping content—from carousels and reels to founder quotes, behind-the-scenes, webinar snippets, customer testimonials, case studies, and more.

**Audience Understanding**: Deeply understand our target personas (hoteliers, travel partners, distributors, tech buyers) and create tailored content that speaks to their needs and goals.

**Strategic Storytelling**: Design monthly content calendars with strategic themes (product, brand, events, culture, customer success, etc.). Own the execution from concept to post.

**AI-Powered Execution**: Leverage **AI tools** (like ChatGPT, Midjourney, Runway, Descript, Copy.ai, Notion AI, Canva Magic, etc.) to scale content production, brainstorm creative ideas, generate visuals, analyze trends, and personalize content.

**Experiment & Optimize**: Run experiments on content formats, post timing, hooks, and CTAs to grow followers, increase engagement, and drive conversion where relevant (e.g., event signups).

**Brand Consistency**: Ensure every post, caption, and comment aligns with YCS brand identity, visual guidelines, and messaging across global regions.

**Insights & Reporting**: Track key metrics like impressions, shares, engagement rates, and follower growth. Use data to guide future strategy.

**What We’re Looking For**

**Must-Haves**:
3-6 years of experience in **digital marketing, content, or social media management**, preferably in tech, SaaS, or B2B brands.

Strong command over **LinkedIn and Instagram** as strategic business platforms.

Outstanding **idea generation ability**—you're constantly thinking about what could work better, what hasn't been done yet, and what will make us stand out.

A **get-things-done attitude**—you take ownership, move fast, and deliver with pride.

Deep understanding of **brand building and storytelling** in a digital-first world.

Solid writing skills: you can write sharp, professional, and human copy that resonates.

Proficiency in AI tools to **speed up, scale, or improve** content, visuals, and planning workflows.

Familiarity with **social scheduling and analytics tools** (Buffer, Later, Hootsuite, Creator Studio, etc.)

**Good-to-Have**:
Experience working with **hospitality, travel tech, SaaS, or B2B** audiences.

Experience working with video content (short-form reels, webinar clips, teasers).

Some design sense or Canva/Photoshop/AI design skills to mock up visuals quickly.

Understanding of **regional/global nuances** (APAC, MENA, North America, LATAM).

KPIs You’ll Drive

Monthly engagement rate across platforms

Follower growth (especially on LinkedIn)

Content output velocity (ideas to execution speed)

Brand mentions, shares, and inbound DMs

AI adoption rate across your marketing tasks

Contribution to event/webinar/lead gen visibility

‍ Work Setup & Team

**Location**: Surat, Gujarat (in-office preferred for cross-functional collaboration)

Work closely with the **performance marketing**, **content**, **design**, and **regional sales teams**

Reporting directly to the **Marketing Lead**

Why Join YCS?

You’ll work on **one of the most respected global SaaS brands** in hospitality tech

You’ll **own the brand voice and visual presence** across high-impact channels

You’ll **grow rapidly** and work with a team that values execution, innovation, and collaboration

You’ll get to **push creative boundaries** using AI and global best practices

You’ll join a team that is bold, ambitious, and building the future of travel tech

**If you’re creative, curious, and ready to build something meaningful—*