Market Research Analyst

1 week ago

Bengaluru Surat, India Gleam Innovations Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Role: Market Research Analyst

Location: Bengaluru / Surat

Relocation Candidates can also apply.

Immediately Hiring

Role and Responsibilities:

Market & Competitor Intelligence

  • Conduct in-depth qualitative and quantitative research on industry trends, customer preferences, and emerging market dynamics for all products of all group companies and pipeline products
  • Develop detailed market reports and Market Engineering (ME) analyses through a combination of primary and secondary research
  • Track evolving macroeconomic and consumer behavior trends to support strategic planning

Competitive Landscape Assessment

  • Continuously monitor competitor offerings, pricing models, positioning strategies, and go-to-market (GTM) strategy
  • Generate actionable insights to guide differentiation and informed product strategy

Financial Projection & Product Costing

  • Support the finance team in developing revenue, cost, and profitability projections for all group companies
  • Contribute to Management Information System (MIS) reporting through market-aligned product pricing and internal cost evaluations
  • Facilitate pricing strategies by benchmarking against industry data and conducting internal cost analysis
  • Identify inefficiencies and process gaps across internal operations
  • Recommend and implement improvements based on workflow analysis, resource utilization studies, and cross-functional feedback

Forecasting & Strategic Foresight

  • Collaborate with senior leadership to anticipate market shifts and identify growth opportunities using data analytics platforms and tools
  • Translate analytical trends into actionable business insights

New Product Development & Launch Readiness

  • Conduct feasibility studies and assist in developing go-to-market strategies for new product initiatives
  • Support cross-departmental collaboration for marketing, channel alignment, and post-launch tracking

Project Management & Multitasking

  • Efficiently manage and prioritize multiple concurrent projects in a fast-paced environment
  • Ensure alignment across teams, timely completion of deliverables, and proactive
  • communication with stakeholders

Ad-Hoc Strategic Support

Undertake additional responsibilities and strategic tasks as assigned by the management to support organizational goals

Qualification and Requirements:

MBA Freshers from Tier 1 or Tier 2 Institutions.

Skills:

Primary Research, Secondary Research, Forecasting, Quantitative Research, Qualitative Research, Consult projects, Go-to-market study, Competitive landscape, PPT and Advanced Excel

"Join our fast-growing company, where innovation, collaboration, and growth drive everything we do."

You can email CVs

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