Senior Product Marketing Manager

4 months ago

Bengaluru, India OrbitShift.AI Full time

About OrbitShift

OrbitShift is an AI-led SaaS Product transforming enterprise consultative technology sales. With a top-notch team of leaders from Amazon, McKinsey, IIT, Stanford, we’ve raised $8.5M from marquee investors like PeakXV (Sequoia Surge) & Stellaris Venture Partners. We’re currently expanding our teams across India & USA.


About the role

We’re looking for a rockstar Product Marketing Manager looking to join a dynamic, fast-paced environment, work closely with cross-functional teams, and own the entire product marketing function to drive product adoption, engagement, and growth.


Responsibilities

  • Develop, execute and own our Product marketing strategy & activities, across product launches, customer/competitor research initiatives & sales enablement programs
  • Craft OrbitShift’s online brand in line with our vision & goals
  • Work closely with founders to establish major go-to-market strategies
  • Conduct in-depth market research, customer & competitor analysis, follow and analyze market trends to position our product for our target audience
  • Develop & execute product marketing strategies and campaigns (messaging, pricing, advertising, product launching), and own marketing budget & ROI
  • Collaborate with various teams like Product, Design, Sales, Customer Success, etc to implement marketing strategies
  • Test marketing product features, releases, and ad copy
  • Identify, measure & improve relevant metrics that assess the effectiveness of all our marketing campaigns & product usage
  • Analyze sales data and channel information and then create plans to improve product line sales, highlighting our value proposition
  • Create training materials and programs for the sales & customer success teams
  • Create strong online momentum ahead of and during product launches, key company milestones & own PR
  • Organize and run product-focused events and webinars to engage customers

and prospects


Requirements

  • Mandatory- 5+ years of relevant Product Marketing experience in Series B stage, B2B SaaS startups targeted to US Enterprise customers
  • Proven track record of managing all aspects of successful marketing campaigns for similar products for similar audience
  • Deep knowledge of strategies for different types of integrated marketing campaigns, market trends, marketing channels, etc
  • Hands on experience with marketing automation, SEO marketing, content marketing, brand marketing, blog management, website management, social media management, paid ads, analytics, etc
  • Proficiency using CRMs & web analytics tools like Google Analytics, etc
  • Stellar research, presentation, content-writing, communication, project & program management skills
  • Good technical proficiency & understanding of complex tech products
  • Proven track record of effective problem solving, and working in a highly collaborative role with cross-functional teams
  • Customer-centric mindset & attention to detail
  • Bachelor’s degree in Marketing, Business, Advertising, Product, Strategy, etc is required. Master’s degree from a Tier 1 institute is preferred.


Why choose OrbitShift

  • We’re a lean team with a flat hierarchy
  • Now is the best time to join as we’ve already cracked the code on a product that customers love, but are early-stage enough offering unparalleled learning opportunities
  • High ownership & transparency
  • Fast-tracked growth and career progression
  • You get to build for and sell to an international enterprise customer base
  • Hybrid work setup & flexible work hours
  • Competitive salary & equity
  • Health Insurance for employees & their families
  • Professional Development allowance for online courses



*OrbitShift is an equal-opportunity employer. Candidates will not be discriminated against based on race, ethnicity, color, religion, caste, sex, gender identity, sexual orientation, national origin, veteran, or disability status.

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