Senior Product Marketing Manager
4 weeks ago
Azentio offers a comprehensive range of products – serving core operations to modern digital needs – for the financial services industry. Our deep domain knowledge and solutions in financial services extend across insurance, retail and corporate lending, Islamic Banking, anti-money laundering and asset management. In addition, Azentio proudly serves mid-market enterprises across the Middle East, Africa, Asia Pacific, and India with a comprehensive ERP solution.
At Azentio, we believe that growth is a continuous journey. We believe that each step of this journey must be taken by committing to excellence - excellence in our products, our services, our ideas, and our people.
Job Title: Senior Product Marketing Manager
Years of Experience: 10 years
Location: Bangalore
Role Summary:
We're Azentio and we offer the best platform for building and deploying technologies that power the BFSI world, globally. We are bold, forward-thinking innovators who build things that work and care about our customers. We invent and reinvent every day, work together as one, value and respect each other, and cheer our wins. Join us as a Senior Product Marketing Manager at our Bangalore, India office.
As a member of our team you will:
We are looking for someone who loves product marketing: from research and messaging to marketing programs and sales enablement. We want someone who loves getting to the heart of a matter, solve interesting problems and make an impact as an individual and member of a team. You will broadly own the following responsibilities:
- Develop solution messaging that is clear, compelling, crisp, differentiated and targeted- Lead GTMs including launches and programs across product, services, sales and marketing- Stay close to technology trends, competitive moves and buyer alternatives- Create marketing and sales content to drive interest, understanding and urgency- Learn and communicate buyer and user needs for your product/solution areas
At a more granular level, these will include the following:
- Identifying the buyer/influencer/user personae that will help define the go-to-market strategy for your products.- Product positioning & messaging to target, attract and convert prospects/leads.- Understanding & implementing the mechanisms to reach out to the target personas via various channels (Linkedin/Adwords/other campaigns, lead databases, web campaigns, conferences, webinars etc.)- Competitive market intelligence research on similar product offerings that help aid the team’s understanding of the market and articulating our differentiating position from the competition.- Go-to-market strategy and launch plans that outline in detail how the product will be promoted and sold.- Demand generation planning including working with engineering and product teams to create a plan for pre & post-launch content generation, ensuring the entire web journey for prospects is in-place.- Understanding prospect behaviour and product usage, applying strategies to enhance ROI on marketing spend.- Driving product adoption through social media, client testimonials, whitepapers, etc.- Drive our content strategy for educating the market and acquiring new business.
То be successful in this role, you are someone who has:
- 5+ years of experience in product marketing to the enterprise with a proven ability to drive compelling buyer-facing content for top, middle and bottom of the funnel- A story-teller with excellent writing, visual and oral communication skills- The ability to synthesize concepts and examples who can quickly distill main ideas without over-simplifying- Eager to tackle technical subjects and able to recognize what level of depth is needed for success in a given topic or tactic- Outcome-oriented and data-driven
What we Aim for?
Azentio aims to be the leading provider of Banking, Financial Services & Insurance (BFSI) & Enterprise Resource Planning (ERP) software products in Asia Pacific, Middle East & Africa & United States. We will achieve this by:
Providing world class software products, built on the latest technologies.
Providing best in class customer service, built on a deep understanding of our domains and local nuances.
Being an employer of choice, attracting high quality talent.
Achieving top quartile growth and margins.
Azentio Core Values:
We work as one, Collaborate without boundaries, and win together.
We work with Uncompromising Integrity and Accountability.
Customer is at the core of all that we do.
We are Diverse and Inclusive. We treat our people, our customers and our wider community
with Respect and Care.
We Innovate, we Excel and we Grow Together.
We Give Back to our communities through our business and our people.
We take Pride in all that we do and together we Enjoy the journey
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