Campaign Specialist

3 days ago

Ghaziabad, India LTIMindtree Full time

A Senior Professional Campaign Developer is responsible for development, implementation, and execution of personalized marketing campaigns. Ability to work on campaign optimizations, analysis, workflow, journeys and act as consultant for the tool technologies and marketing automation solutions.


Responsibilities

  • Develop and designing relevant code on project needs
  • Mentoring junior developers
  • Create test driven environment for relevant projects


Qualifications


  • Bachelor's degree or equivalent experience in Computer Science 4-6 years of industry experience
  • Technical depth across multiple languages
  • Able to meet deadlines
  • Leadership experience
  • Strong communications skills



Senior Campaign Developer with a proven track record in designing, developing, QA, and configuring Marketing Technology (AJO). Skilled in utilizing advanced technical skills to construct sophisticated ETL processes, enhance product functionality, and implement large-scale, real-time delivery of dynamic content communications.


The Senior, Campaign Developer (AJO, ACC, AEP) role within the Marketing Platform team is pivotal in driving client value through the implementation of marketing platforms for executing campaigns. This position focuses on streamlining campaign launches, optimizing audience selection, and enhancing performance to deliver high-quality, targeted campaigns that meet client objectives and drive ROI. Key responsibilities include campaign estimation, requirement gathering, solution design, platform setup with foundational schemas, performance monitoring, result analysis, and reporting. The role also involves thinking creatively to design and deliver complex solutions, enhancing implementation and migration activities, and offering technology consulting.


Required Technical Skills

  • Experience in technology integrations with Marketing technologies (AJO, ACC, AEP)
  • 1 years minimum of experience with AJO platform and more than 4 years working on Campaign implementations or manage project.
  • Hands on experience on the Adobe Campaign tool is an added advantage
  • 3+ years of SQL development experience including.
  • 3+ years of scripting/programming experience (JavaScript preferred)
  • 1+ years of experience in cross channel marketing campaign delivery, like Push Notifications, In-App deliveries
  • Eager to learn new applications of traditional technologies.
  • Able to articulate and convey technical concepts to a mixed audience.
  • Familiarity with enterprise software and project implementation life cycles is a plus.
  • Knowledge of CRM and/or marketing applications and processes is a plus.
  • Knowledge of basic marketing concepts such as Campaign RoI metrics and KRAs

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