SuperAGI | Email Marketing Specialist | ghaziabad
1 week ago
Job Description:Position Overview: The Email Marketing Specialist will be responsible for planning, developing, implementing, and managing our overall email marketing strategy to drive engagement, retention, and conversions. This role requires a data-driven approach to campaign optimization, A/B testing, and lifecycle marketing.
Key Responsibilities:Campaign Strategy and Execution:Develop, implement, and manage email marketing campaigns, including customer onboarding, engagement, retention, and win-back strategies.Work closely with the content, design, and product teams to create and deliver engaging emails that drive conversions.Leverage HubSpot and Mailchimp for segmented, automated workflows and data integration.Audience Segmentation & Personalization:Segment lists based on behaviors, demographics, and preferences to tailor campaigns for better engagement.Implement personalization strategies within email campaigns to increase open and conversion rates.Optimization & Reporting:Conduct A/B testing on subject lines, CTAs, email content, and designs to optimize for better engagement.Track and analyze email performance metrics, providing insights and recommendations to enhance performance.Prepare and present monthly/quarterly reports, analyzing campaign success and areas for improvement.Automation and Workflow Management:Utilize HubSpot and Mailchimp for automated email workflows, drip campaigns, and lead-nurturing sequences.Create and manage automated workflows that improve the customer journey from awareness to loyalty.Collaboration and Cross-Functional Support:Collaborate with sales, customer service, and product teams to align messaging and promote new features and services.
Requirements:Bachelor’s/Master's degree in Marketing, Communications, Business, or a related field.1-3 years of experience in email marketing, with a strong portfolio of successful campaigns.Proficiency in HubSpot and Mailchimp; experience in building and managing automation, workflows, and segmentations.Strong analytical skills and the ability to interpret data to make informed decisions.Familiarity with A/B testing methodologies and optimizing campaigns based on performance insights.Excellent written and verbal communication skills, with a keen eye for detail.
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