Group Product Manager/ Senior Product Manager

3 weeks ago


Mumbai, Maharashtra, India SUN PHARMA Full time

GROUP PRODUCT MANAGER (GPM)

The Group Product Manager will play a key role in marketing and sales, collaborating with various teams including commercial management, headquarters, sales management, market access management, medical management, registration colleagues, communication agencies, and market advice groups.

KEY RESPONSIBILITIES:

  • Develop strategic and operational plans to optimize profitability, market share, and revenue growth for a brand portfolio in the short and long term.
  • Create marketing and promotional plans for products to support end consumer needs.
  • Monitor business performance and provide regular tracking and analysis.
  • Conduct market intelligence through primary research and customer connections.
  • Write and execute strategic business and marketing plans with key stakeholders.
  • Collaborate on budget development and analysis for advertising, promotion, conferences, and other product documentation.
  • Coordinate marketing activities and projects.
  • Present to staff and train field staff.
  • Attend national and international congresses, hospitals, and key opinion leader meetings.
  • Translate corporate brand strategy and collaborate with headquarters on logos, visuals, and product budgets.
  • Discuss product strategies with healthcare professionals, formulary committees, and insurance companies.
  • Organize advisory councils and lead discussions or chair meetings.

REQUIREMENTS:

  • Education: Bachelor of Pharmacy or Master's in Pharmacy with an MBA in Marketing or Pharma Marketing.
  • Experience: 8-12 years of total experience, with at least 8+ years in Pharma Marketing. Experience in Osteoarthritis or Osteoporosis as a Marketer is advantageous.
  • Therapy Exposure: Handling Pain Management brands/Osteoarthritis/ Osteoporosis/Any high value biologics/ Teriparatide.
  • Skills:
  • Strategic insight
  • Effective networking skills and planning ability
  • Creativity and persuasiveness
  • Analytical and conceptual strength
  • Self-starter and entrepreneur
  • Able to foster collaborative relationships with stakeholders
  • Strong marketing ethics


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