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Group Product Manager
2 weeks ago
Position : Group Product Manager
Location : Mumbai
Experience : Minimum 8 years into brand management (any therapy)
Segment: Dermatology
Role & Responsibilities :
- Data analysis.
- Strategic initiatives.
- Managing brands along with team.
- Overall development of team.
- Generating business revenue with optimum utilization of available resources.
- Strengthening Product Portfoli
- Enhance the brand value
- Team Coordination
- Team Management.
- Increase market share of the brand.
- Driving Brand portfolio in alignment with the division's vision.
- Managing the expenses / Strategy for ROI.
- Designing promotional plan, promotional activities & maintaining it under control.
- New Launch suggestion to increase business profits.
- Continuous evaluation of scope of new launches in the segment.
- Coordinating with sales to achieve desired goal for brands.
- Coordinating with different departments for smooth running of business.
- Ensure all marketing programs are executed.
- Keep market updation.
- Brand awareness.
Functional Knowledge / Skills:
General
- Analytical skills
- Customer development
- Sales coordination in competitive environment
- Ability to travel
- In depth knowledge of pharma products and the brand he/she has to handle
Specialized
- Brand differentiation by developing product concepts
- Anticipating competitor behavior through data analysis to keep check on market trends
- Contingency Planning
- Creative copy writing-To creating high perception story lines for the brands
- Persuading team members to orient their mindset towards gaining leadership and moving from Good to Great
