Marketing Specialist

Found in: Talent IN 2A C2 - 2 weeks ago

Navi Mumbai, India Black Box Full time

Position Summary: Black Box TPS seeks a talented and creative Marketing Communications Specialist to join our team. As a Marketing Communications Specialist, you will develop and execute strategic communication plans to promote our brand, products, and services. You will have a crucial role in crafting compelling messaging, creating engaging content, and implementing integrated marketing communications campaigns across various channels to drive brand awareness, customer engagement, and business growth.

Key Responsibilities:

  1. Content Creation: Develop high-quality, engaging content for various marketing collateral, including website copy, blog posts, email campaigns, social media content, press releases, case studies, and sales materials.
  2. Brand Messaging: Craft clear and consistent messaging that effectively communicates Black Box TPS brand values, product features, and unique selling propositions to our target audience.
  3. Campaign Development: Collaborate with cross-functional teams to develop integrated marketing campaigns that align with business objectives, target audience insights, and marketing goals.
  4. Digital Marketing: Manage digital marketing initiatives, including social media campaigns, email marketing, content marketing, and search engine optimization (SEO), to drive brand visibility, website traffic, and lead generation.
  5. Public Relations: Develop and maintain relationships with media outlets, industry influencers, and stakeholders to generate positive media coverage and secure speaking opportunities, awards, and partnerships.
  6. Event Management: Plan and coordinate marketing events, including webinars, trade shows, conferences, and virtual events, to promote brand awareness, engage with customers, and generate leads.
  7. Analytics and Reporting: Monitor and analyze key performance metrics and campaign results to measure the effectiveness of marketing communications efforts and identify areas for optimization.
  8. Internal Communications: Collaborate with internal stakeholders to ensure alignment and consistency of messaging across all internal and external communication channels.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Journalism, or related field.
  • 5+ years of relevant experience in marketing communications, public relations, or related field.
  • Strong writing and editing skills, with the ability to create compelling content for various audiences and channels.
  • Proficiency in digital marketing tools and platforms, including social media management, email marketing, and content management systems.
  • Experience with media relations, press release writing, and pitching to media outlets.
  • Excellent project management skills, with the ability to prioritize and manage multiple projects simultaneously.
  • Strong analytical skills and ability to interpret data to drive decision-making and optimize marketing strategies.
  • Creative thinker with a passion for storytelling and innovative marketing approaches.
  • Excellent interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams.
  • Strong marketing experience in a technology product organisation is a must for this role
  • This is work from office role

About Black Box TPS: Black Box TPS is a leading provider of innovative technology solutions, specializing in KVM, Audio Visual, and IoT products and services. We are dedicated to delivering cutting-edge technology and unparalleled service to our customers, empowering businesses to connect, collaborate, and thrive in today's digital world. Join our team and be part of a dynamic and innovative company that is shaping the future of connectivity.

#marketing #marketingcommunication #eventmanagement

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