Sales And Marketing Specialist

3 weeks ago


navi mumbai, India Unazo Global Pvt Ltd Full time

Company Description

Unazo Global Pvt Ltd is a company dedicated to providing quality and healthy food products to customers.


Our focus to create, process, package healthy nuts, seeds and dried fruits products under the brand MahaaRajaa - Nourishment for Life.


Role Description

This is a full-time on-site role for a Sales and Marketing Specialist.

The Sales and Marketing Specialist will be responsible for day-to-day tasks including communication with customers, providing excellent customer service, sales activities, training, and sales management, focussing and creating innovative Marketing mediums and campaigns online and offline.


The role is located in MIDC Koparkhairane, Navi Mumbai.


Duties & Responsibilities

  • Creating marketing collateral —promotional emails, social media posts, copy for ads and banners, landing pages, and sales pages
  • Campaign Development:  Design and implement marketing campaigns across various channels, including social media, email marketing, and paid advertising.
  • Market Research:  Analyze target markets, consumer behavior, and consumption patterns to inform marketing strategies. Studying consumer wants, needs, and food purchasing patterns. Assisting in the creation of pricing strategies to increase the company’s profit.
  • Brand Building:  Enhance brand awareness and positioning through effective communication and creative campaigns.
  • Collaboration:  Work closely with cross-functional teams, including product development, sales, and creative, to align marketing efforts.
  • Performance Metrics:  Monitor campaign performance, track KPIs, and adjust strategies as needed.
  • Budget Management:  Manage marketing budgets efficiently to maximize ROI. Setting up paid advertising campaigns, monitoring their effectiveness, and performing A/B testing to understand what works best for different audiences

Experience

  • Minimum 2 + years of experience working in Food Marketing and managing marketing campaigns
  • Bachelor’s degree in Marketing or a relevant field
  • Excellent knowledge of the food industry
  • Ability to identify with the consumers’ psychology
  • Strong communication and interpersonal skills




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