Ecommerce Analytics Specialist

Company: Alviras Solutions

Location: Noida

Type: Full-time | Digital Marketing Agency | Performance-Driven

We will only shortlist you, if you have minimum 2 YEARS FULL TIME DATA ANALYTICS experience in the E-COMMERCE INDUSTRY and are really good with advanced excel.

Help Us Build Smarter, Not Louder

We're not looking for someone to just "report the numbers." We're looking for someone who knows how to build reporting systems, analyze patterns, and turn marketing noise into clean, actionable insights. You'll be the analytical engine behind our performance marketing.

You'll sit at the intersection of performance marketing, reporting, and analytics bringing clarity to campaigns and helping us (and our clients) make smarter decisions, faster.

What You'll Be Responsible For

· Build and maintain custom dashboards using Power BI, Looker Studio, and Google Sheets/Excel

· Set up and manage GTM (Google Tag Manager) for clean tracking, event tagging, and data validation

· Collect, organize, and store raw data from multiple sources in clean, well-structured formats for analysis and reporting

· Monitor and report on paid media performance, highlighting crucial insights & trends.

· Track and analyze organic performance across SEO and social; report on rankings, visibility, and content performance

· Maintain and enforce UTM tracking frameworks to ensure clean attribution across all platforms

· Integrate Shopify sales and behavioral data into dashboards and reporting flows

· Build performance models and cohort-based analysis to forecast campaign outcomes, LTV, and retention trends

· Own the integrity of marketing data pipelines ensuring data accuracy across GTM, analytics platforms, and reporting tools

· Provide insights that influence testing, budgeting, and creative strategy

· Help optimize internal reporting SOPs and improve data organization across accounts

· Coordinate and support social media posting across platforms.

What Success Looks Like (First 6 Months)

· You've launched reporting systems that streamline data and help the team make faster, smarter decisions

· GTM setups are clean and effective, with key client events properly tracked and validated

· Your dashboards act as live control centers, connecting ad spend, organic growth, and Shopify behavior in one unified view

· Shopify data is fully integrated with marketing reports, providing insights into user journeys and conversion patterns

· You've collected and organized historical performance data across all major channels in one place, identifying trends and patterns that shape current strategies

· Your analysis identifies not just what's working, but why—and has influenced strategic direction across at least 2 client accounts

· You're fully self-sufficient in managing and maintaining basic social media posting across platforms with accuracy and consistency

What You'll Bring

• Strong Excel/Google Sheets skills — advanced formulas, charts, pivot tables, and data automation
• Experience with Power BI, Looker Studio, and building custom dashboards
• Solid command of Google Tag Manager (GTM) - tag implementation, events, and working with the data layer
• Hands-on reporting experience across ad platforms like - Meta Ads, Google Ads, Amazon Ads, Pinterest Ads, Bing Ads, or similar platforms
• Proficiency in GA4, structured UTM tagging, and basic attribution modeling
• Comfort working inside Shopify — understanding analytics, funnel data, and store performance
• Familiarity with SEO tools like Ahrefs, SEMrush, and Google Search Console
• Bonus: Experience with Supermetrics, Google BigQuery, or light SQL querying
• Clear communication—you can turn complex data into actionable insights and recommendations

Why You'll Love This Role

· You'll help define how performance is measured and optimized across amazing brands

· You'll work directly with creatives, strategists, and leadership—your insights will drive action

· You'll be trusted to build systems, not just follow instructions

· You'll grow your skills fast across channels, tools, and performance disciplines

· You'll have ownership, autonomy, and impact

To Apply, You Should Be Extremely comfortable and hands-on with these tools:

• Excel / Google Sheets
• Power BI
• GTM (Google Tag Manager)
• Shopify
• Looker Studio
• Ahrefs
• SEMrush
• GA4

Working knowledge of these tools is a big plus:

• Google Ads
• Meta Ads
• Amazon Ads
• Pinterest Ads
• Bing Ads
• Google BigQuery / SQL
• ClickUp
• Todoist
• Social Media Platforms

Being a Cultural Fit Matters

We move fast, work hard, and expect you to take ownership—not just of your tasks, but of your impact. Some things that'll help you thrive in this role:

• Be organized and on time – We respect each other's time and stay ahead of deadlines.
• Be proactive and communicative – Share your wins, your blockers, and your questions. Speak up early and often.
• Work in the future – Plan ahead. Anticipate needs before they arise. Keep things moving.
• Stay data-obsessed – Let insights drive your decisions, not assumptions.

About Alviras Solutions

Alviras Solutions is a performance-driven digital marketing agency helping eCommerce brands grow with clarity and purpose. We specialize in building intelligent systems for paid media, analytics, SEO, and creative strategy. Our clients trust us not just to execute—but to think, test, and scale with intention.

We're small, sharp, and selective. And we're building a team of thoughtful operators who want to do great work, not just more work.