Content Marketer

1 month ago

Ahmedabad, India Rao Information Technology Pvt. Ltd. Full time

Company Overview:

Rao Information Technology is a dynamic and innovative company at the forefront of technology solutions. We specialize in providing cutting-edge security, healthcare, and digital solutions that empower businesses and individuals to thrive in the digital age.


Position Overview:

We are seeking a 3 to 4 years experienced Content Marketer to join our team. The Content Marketer will be responsible for creating and implementing content strategies to effectively promote our brand, increase brand awareness, and engage our target audience. The ideal candidate will have a strong understanding of content marketing tactics, excellent writing skills, and a proven track record of creating engaging content across various platforms.



Responsibilities:

  • Develop and implement comprehensive content strategies that align with company objectives and target audience.
  • Create engaging and relevant content for our website, blog, social media platforms, email campaigns, and other marketing channels.
  • Manage the social handles as well as necessary channels with platform specific content.
  • Research and identify trending topics to capitalize on relevant content opportunities.
  • Collaborate with the marketing team to plan and execute content marketing initiatives.
  • Track and analyze content performance using analytics tools and make data-driven decisions to improve content effectiveness.
  • Stay up-to-date with industry trends and best practices in content marketing.



Requirements:

  • Bachelor's degree in Marketing, Communications, Journalism, or related field.
  • 3-4 years of experience in content marketing, with a proven track record of creating high-quality, engaging content.
  • Excellent writing and editing skills, with a keen eye for detail.
  • Experience in creating & editing creative videos of SaaS products to reach relevant audiences.
  • Creative thinker with experience in generating unique and compelling marketing ideas & strategies for SaaS products.
  • Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
  • Strong analytical skills and the ability to interpret data to drive content decisions.


If you're passionate about Content Creation and ready to take on exciting challenges, we at Rao Information Technology, love to hear from you Please submit your resume and a cover letter outlining your relevant experience and why you're the perfect fit for this role. We look forward to welcoming you to our team

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