Junior PPC Executive

1 week ago

Vadodara, India Parul University Full time

Position Title : Junior PPC Executive / Senior PPC Executive



Parul University is seeking a highly motivated and experienced Junior PPC Executive / Senior PPC Executive to join our Digital Marketing team. You will be responsible for developing, managing, and optimizing paid search & display advertising campaigns (Google Ads, Bing Ads, etc.) to drive qualified leads for our admissions.


Responsibilities:

  • Conduct in-depth keyword research using relevant tools and competitor analysis to identify high-volume, low-competition search terms for student inquiries.
  • Develop and implement comprehensive PPC campaign strategies targeting interested audiences based on program offerings, demographics, and geographic location.
  • Set up, manage, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, Meta Ads, Quora Ads, etc.) to achieve maximum reach and conversions.
  • Manage campaign budgets effectively, allocating resources strategically across different channels and campaigns.
  • Write compelling ad copy (headlines, descriptions) that resonates with prospective students and encourages clicks.
  • Monitor campaign performance metrics (impressions, clicks, conversions, cost-per-acquisition (CPA)) and generate detailed reports for analysis.
  • Continuously optimize campaigns based on data insights, A/B testing different ad variations, landing pages, and targeting strategies to improve performance.
  • Stay up-to-date on the latest PPC trends, best practices, and platform updates.
  • Identify new advertising opportunities and platforms that could be beneficial for reach and conversions.
  • Collaborate with the Digital Marketing Executive, Web Manager, and Copywriter to ensure PPC campaigns align with overall marketing goals and website optimization.


Junior PPC Executive Qualifications:

  • Bachelor's degree in Marketing, Advertising, or a related field (preferred).
  • 1-2 years of experience in paid advertising (PPC) or a related field.
  • Strong understanding of basic PPC concepts, including keyword research, campaign structure, and ad copywriting.
  • Familiarity with Google Ads, Meta Ads, Quora Ads, and Bing Ads platform a plus.
  • Excellent analytical and organizational skills.
  • Strong attention to detail and accuracy.
  • Ability to work independently and learn new things quickly.
  • Excellent communication and interpersonal skills.



Senior PPC Executive Qualifications:

  • Bachelor's degree in Marketing, Advertising, or a related field (preferred).
  • Minimum 3-5 years of experience in paid advertising (PPC) management.
  • Proven track record of successfully managing and optimizing PPC campaigns for interested audiences.
  • In-depth knowledge of Google Ads, Meta Ads, Ads, Bing Ads, etc. platforms, including campaign structure, bidding strategies, targeting options, and ad extensions.
  • Strong understanding of keyword research, competitor analysis, and conversion optimization techniques.
  • Excellent analytical skills with the ability to interpret complex campaign data and identify improvement opportunities.
  • Excellent communication and presentation skills to convey insights and recommendations to stakeholders.
  • Experience with conversion tracking and analytics tools (e.g., Google Analytics) a plus.


Benefits:

  • Competitive salary as per the industry standards.
  • Opportunity to work in a fast-paced and dynamic environment.
  • Be part of a growing and innovative education institution.
  • Make a significant impact on attracting qualified students through effective PPC campaigns.


Application Deadline: 25th June 2024


Contact Information:

Email Address : head.contactcenter@paruluniversity.ac.in


Parul University P.O. Limda, Ta. Waghodia – 391760 Vadodara, Gujarat, India

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