Junior PPC Executive

2 weeks ago

Vadodara Gujarat, India Parul University Full time

**Digital Marketing**:
**Parul University** is seeking a motivated and detail-oriented **Junior PPC Executive** to join our in-house Digital Marketing team. You will assist the Senior PPC Executive with managing and optimizing paid search & display advertising campaigns to support our admission efforts.

**Responsibilities**:

- Conduct keyword research and compile data to support the development and optimization of PPC campaigns.
- Assist with setting up and managing PPC campaigns across different platforms (Google Ads, Meta Ads, LinkedIn Ads, Quora Ads, Bing Ads, etc.).
- Monitor campaign performance metrics, identify areas for improvement, and prepare basic reports for the Senior PPC Executive.
- Write and test different ad copy variations to improve click-through rates (CTRs).
- Conduct research on competitor PPC strategies and identify best practices to tap interested audience.
- Stay up-to-date on the latest PPC trends and platform updates.
- Assist with managing PPC campaign budgets and ensuring adherence to allocated resources.
- Collaborate with the Senior PPC Executive and other team members to ensure smooth campaign execution.

**Qualifications**:

- Bachelor's degree in Marketing, Advertising, or a related field (preferred).
- 1-2 years of experience in paid advertising (PPC) or a related field.
- Strong understanding of basic PPC concepts, including keyword research, campaign structure, and ad copywriting.
- Familiarity with Google Ads, Meta Ads, Quora Ads, and Bing Ads platform a plus.
- Excellent analytical and organizational skills.
- Strong attention to detail and accuracy.
- Ability to work independently and learn new things quickly.
- Excellent communication and interpersonal skills.

**Benefits**:

- Competitive salary as per the industry standards.
- Opportunity to gain valuable experience in PPC management under the guidance of a senior professional.
- Be part of a growing and innovative education institution.
- Learn and develop expertise in education marketing strategies.

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