PPC Executive

3 weeks ago

New Delhi, India Graygraph Technologies Pvt Ltd Full time

Experience- 1+ YearsResponsibilities:-- Participate in forming effective paid search strategies. - Launch and optimize various PPC campaigns. - Oversee accounts on search platforms (e.g. Google AdWords, Bing) - Be involved in keyword selection and audience targeting. - Monitor budget and adjust bids to gain better ROI. - Produce reports for management (e.g. dashboards). - Write attractive and concise ad copy for adverts. - Find ways to reduce the risk of click fraud. - Keep abreast of PPC and SEM trends. - Good knowledge of Google Tag Manager, Google Analytics & Google Merchant. - Knowledge of Conversion setup & Audience Creation.Requirements and Skills:-- Proven experience as a PPC Executive or Digital Marketing Executive. - Experience in data analysis and reporting. - Knowledge of SEO and digital marketing concepts. - Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred. - Working knowledge of analytics tools (Google Analytics, GTM, Google Trends, etc.) - Understanding HTML, CSS, and XML is a plus. - Proficient in MS Office (particularly Excel). - Excellent written & verbal communication skills. - Analytical thinking with strong math skills. - Graduation in Marketing, Digital Media, or a related field; AdWords certification is a plus.

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