Content Creation

3 weeks ago

Mumbai, Maharashtra, India Reservoir Beauty Full time

About Us

We are a science-forward, performance-driven skincare brand preparing to make a strong entry into the market. We're imagined in India and produced in Korea. Our mission is to simplify skincare with high-efficacy products, blending innovative technology and clean formulations. As we prepare to launch, we are building a core marketing team to lead our digital presence and growth.

Role Overview

We're seeking a creative and strategic Content Creation & PR Strategist to shape our brand voice and amplify our presence in the beauty space. You'll own the creation of engaging content, manage public relations, and build meaningful connections with media and influencers to drive brand awareness and credibility.

Key Responsibilities:

  • Conceptualise, create and manage high-quality content across social media (Instagram, LinkedIn, Pinterest), blog, and website
  • Write compelling, on-brand copy for posts, product descriptions, emails, and press materials
  • Plan and execute PR strategies including press releases, media outreach, and managing press relationships
  • Identify, pitch, and manage collaborations with influencers, beauty editors, and relevant media outlets
  • Manage and grow the brand's online community through engaging storytelling and active communication
  • Monitor content performance and PR impact; analyse data to optimise strategy
  • Ensure consistency in brand messaging, tone, and visual identity across all channels

Preferred Qualifications:

  • Bachelor's degree in Communications, Journalism, Marketing, Public Relations, or a related field
  • Proven experience in content creation, copywriting, and PR strategy, preferably in beauty, wellness, or FMCG
  • Strong writing, storytelling, and communication skills
  • Experience with influencer outreach and PR tools is a plus
  • Passion for skincare, beauty trends, and digital storytelling

Why Us?

This is your chance to work directly with the founder and play a key role in establishing the brand's identity from day one. You'll operate in a fast-paced, collaborative environment where your ideas shape the brand's growth and story. Competitive compensation included.

Ready to tell our story? Send your CV + a portfolio of content or PR work you're proud of to: hello@reservoirbeauty.com

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