Senior Product Manager

4 weeks ago

New Delhi, India MSN Laboratories Full time

Job Description- Sr Product Manager / Group Product Managers Minimum work experience- 5-8 years of experience in Brand Management in pharmaceutical Qualification Degree in Pharmacy Sciences / MBBS/ BDS/ Pharm D MBA in marketing is advantageous. Post-Graduation with specialization in marketing / pharma marketing is desirableLocation :Corporate Office - Hyderabad1.Brand Strategy Development Develop and execute a comprehensive branding and marketing strategy for assigned products. Position the brand effectively to meet market demands and stay competitive. • Conduct market research to understand customer needs, patient journey, customer preferences, and competitive positioning. 2.Brand Lifecycle Management Oversee the lifecycle of pharmaceutical products, from launch. Plan and implement strategies for new product introductions and ensure successful rollouts. Monitor and evaluate product performance and adapt strategies accordingly. 3. Market Research and Analysis Conduct in-depth analysis of market trends, customer behavior, and competitor activities. Identify growth opportunities and potential risks. Use data to make informed decisions about marketing strategies and budget allocation. 4. Brand Campaign Management Design and execute marketing campaigns across various platforms (digital, print, etc .). Collaborate with cross-functional teams to ensure campaign success. Monitor and measure campaign effectiveness through key performance indicators (KPIs). 5. Team Collaboration Work closely with sales teams to align marketing strategies with sales objectives. Coordinate with medical, regulatory, and R&D teams to ensure brand compliance and scientific accuracy. Engage with external stakeholders, such as agencies, suppliers, and healthcare professionals, to promote the brand. 6. Budget and Financial Management Prepare and manage the marketing budget for the brand. Optimize spending to maximize return on investment (ROI). Monitor financial performance, including sales targets and profitability. 7. Stakeholder Engagement Build and maintain relationships with healthcare professionals, key opinion leaders (KOLs), and patient advocacy groups. Gather insights from stakeholders to refine strategies and improve product offerings. 8. Regulatory and Compliance Ensure all marketing activities comply with pharmaceutical regulations and ethical standards. Stay updated on legal and industry-specific guidelines for marketing and communication. 9. Digital Marketing and Innovation Leverage digital tools, social media, and technology to promote the brand. Implement innovative approaches, such as AI-driven insights or personalized marketing strategies, to enhance brand visibility. 10. Training and Development Train sales and marketing teams on product features, benefits, and promotional strategies. Keep the team updated on the latest market trends and brand initiatives. Key Skills Required: Strategic thinking and analytical skills, Strong communication and interpersonal abilities. Knowledge of the pharmaceutical industry and its regulations. Creativity and innovation in branding, brand communication and marketing. This role is pivotal in establishing the pharmaceutical product as a trusted brand in the market while ensuring compliance and meeting business objectives.

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