SEM / PPC Specialist / Affiliates

4 weeks ago

New Delhi, India First Screen Full time

We're Hiring: SEM / PPC Specialist / Affiliates (4+ Years Experience) – Join Our New Kochi OfficeWe are a multinational company headquartered in the UAE, expanding to India with a new office in Infopark, Kochi—a leading IT hub in the region. This is an exciting opportunity to be part of our journey from the very beginning, contributing to the growth and success of our Indian operations.Role: SEM / PPC Specialist / AffiliatesExperience: 4+ yearsLocation: Kochi, Infopark (Hybrid work options available)Industry: AdTechPackage: Excellent salary & benefitsWe are seeking a SEM / PPC Specialist to manage, optimize, and execute display advertising campaigns across the Google Display Network (GDN). This role involves setting up campaigns, monitoring performance, troubleshooting issues, and providing data-driven insights to enhance ad effectiveness. The ideal candidate should have a strong understanding of Google Ads, programmatic display advertising, audience targeting, and campaign optimization.Role & Responsibilities:✓ Set up, manage, and optimize Google Display Network (GDN) campaigns, including audience targeting, bidding strategies, and creative placements.✓ Collaborate with creative teams to ensure ad designs align with best practices and campaign objectives.✓ Analyze key metrics (CTR, CPC, CPA, ROAS, conversion rates) and adjust campaigns for maximum effectiveness.✓ Conduct A/B testing to improve ad creatives, placements, and targeting strategies.✓ Brainstorm new and creative growth strategies.✓ Identify and resolve issues related to ad delivery, tracking discrepancies, and performance fluctuations.✓ Collaborate with internal teams to create landing pages, Ads and optimize user experience.✓ Recommend strategies for budget allocation, bid adjustments, and audience targeting improvements.✓ Run profitable campaigns in assigned countries reporting directly to the line managers.Required Skills & Qualifications:✓ 4+ years of experience in Google Display Network (GDN) advertising and programmatic display campaigns.✓ Proficiency in Google Ads, Google Display & Video 360 (DV360), Google Analytics, and Google Tag Manager.✓ Strong analytical skills with experience in data-driven decision-making.✓ Knowledge of display ad formats, responsive display ads, and HTML5 banner ads.✓ Ability to work in a fast-paced, results-oriented environment.✓ Strong communication and problem-solving skills.✓ Advanced MS Excel user. Knowledge of platforms like PowerBi and Data Studio is a plus.✓ Up to date with the latest trends and best practices in online marketing and measurement.✓ Prior experience in CC Submit campaigns is a plus.✓ Prior experience in managing DCB or VAS campaigns in a telecom environment is a plus.Why Join Us?Be part of a new chapter in a fast-growing multinational companyWork in performance digital marketing, an exciting and evolving industryEnjoy a competitive salary, excellent benefits, and hybrid work optionsWork in Infopark, Kochi, surrounded by top IT companiesApply Now Send your resume to careers@firstscreen.com or DM us for more details.Be part of something new. Grow with us

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