PPC Specialist

1 week ago

New Delhi, India Graygraph Technologies Pvt Ltd Full time

Note:- Completely Work From Home Only Face to face Interview in Noida LocationPPC :- Responsibilities:-  Participate in forming effective paid search strategies.  Launch and optimize various PPC campaigns.  Oversee accounts on search platforms (e.g. Google AdWords, Bing)  Be involved in keyword selection and audience targeting.  Monitor budget and adjust bids to gain better ROI.  Produce reports for management (e.g. dashboards).  Write attractive and concise ad copy for adverts.  Find ways to reduce the risk of click fraud.  Keep abreast of PPC and SEM trends.  Good knowledge of Google Tag Manager, Google Analytics & Google Merchant.  Knowledge of Conversion setup & Audience Creation.Requirements and Skills:-  Proven experience as a PPC Executive or Digital Marketing Executive.  Experience in data analysis and reporting.  Knowledge of SEO and digital marketing concepts.  Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred.  Working knowledge of analytics tools (Google Analytics, GTM, GoogleTrends, etc.)  Understanding HTML, CSS, and XML is a plus.  Proficient in MS Office (particularly Excel).  Excellent written & verbal communication skills.  Analytical thinking with strong math skills.  Graduation in Marketing, Digital Media, or a related field; AdWords certification is a plus.

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