Audience Manager

5 days ago

Gurugram, India Infinity Career Edge Full time

Adobe Audience Manager - RTCDPExperience Range : 9-15 YearsJob Location : Mumbai / Pune / GurgaonJob Summary:Adobe Audience Manager, Real Time CDP, Customer Journey Analytics, Adobe Workspace, JavaScript, JQuery, strategic thinkingKey Responsibilities:- Define audience strategy, an analytics framework, and a roadmap to reach identified KPIs within the Technology stack (including, DMP, Analytics, DSP, Target etc.).- Familiarity with offline data environments (i.e. CRM systems, email platforms, data lakes)- Become the key resource for DMP segmentation- Analyse integrated audience data and information to identify insights that support business decision and initiatives.- Contribute to the creation of a cross-device segmentation strategy to establish a large pool of UID profiles for universal frequency capping;- Understanding of the Adobe Experience Cloud including Analytics, Target, Ad Cloud and their relationship with customer data.- Capable of mapping out complex solutions in easy-to-understand formats for business leaders and non-technical marketers to grasp- Ensure data and naming convention integrity across all media and marketing initiatives- Knowledge of HTML, CSS, JavaScript and JQuery, JSON setup.- Knowledge of query language preferably SQL.- Strong analytical, quantitative and problem solving skills- Excellent verbal and written communication skills to talk to and maintain relationships with various stakeholders- Strong service orientation, with a proven track record of working with multiple internal and external stakeholders- Ability to effectively manage multiple work assignments while being able to shift priorities.Required Skills and Experience:- Familiar with other CDP solution and DMP competitors. Especially the strengths and weaknesses of each competitive solution.- Domain knowledge of various industries such as Banking, Retail, ecommerce etc.- Understanding or knowledge on Data regulations & consent based marketing like GDPR, CCPA- Data Modelling and Statistic Analytics skills- Collect, organize and analyse large data sets and use BI methodologies to transform them into meaningful dashboards for the clientPreferred Qualifications:- 5 to 8 years of experience in a CDP/DMP tools.- Hands on Adobe Audience Manager, Real Time CDP tool experience.- Good understanding of Web Analytics and ability to leverage clickstream data into DMP and set up segments around that.Education: B.E., B. Tech, BCA, MCA or Similar qualification in Computer Science (ref:iimjobs.com)

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