Audience Manager
4 weeks ago
Adobe Audience Manager - RTCDPExperience Range : 9-15 YearsJob Location : Mumbai / Pune / GurgaonJob Summary:Adobe Audience Manager, Real Time CDP, Customer Journey Analytics, Adobe Workspace, JavaScript, JQuery, strategic thinkingKey Responsibilities:- Define audience strategy, an analytics framework, and a roadmap to reach identified KPIs within the Technology stack (including, DMP, Analytics, DSP, Target etc.).- Familiarity with offline data environments (i.e. CRM systems, email platforms, data lakes)- Become the key resource for DMP segmentation- Analyse integrated audience data and information to identify insights that support business decision and initiatives.- Contribute to the creation of a cross-device segmentation strategy to establish a large pool of UID profiles for universal frequency capping;- Understanding of the Adobe Experience Cloud including Analytics, Target, Ad Cloud and their relationship with customer data.- Capable of mapping out complex solutions in easy-to-understand formats for business leaders and non-technical marketers to grasp- Ensure data and naming convention integrity across all media and marketing initiatives- Knowledge of HTML, CSS, JavaScript and JQuery, JSON setup.- Knowledge of query language preferably SQL.- Strong analytical, quantitative and problem solving skills- Excellent verbal and written communication skills to talk to and maintain relationships with various stakeholders- Strong service orientation, with a proven track record of working with multiple internal and external stakeholders- Ability to effectively manage multiple work assignments while being able to shift priorities.Required Skills and Experience:- Familiar with other CDP solution and DMP competitors. Especially the strengths and weaknesses of each competitive solution.- Domain knowledge of various industries such as Banking, Retail, ecommerce etc.- Understanding or knowledge on Data regulations & consent based marketing like GDPR, CCPA- Data Modelling and Statistic Analytics skills- Collect, organize and analyse large data sets and use BI methodologies to transform them into meaningful dashboards for the clientPreferred Qualifications:- 5 to 8 years of experience in a CDP/DMP tools.- Hands on Adobe Audience Manager, Real Time CDP tool experience.- Good understanding of Web Analytics and ability to leverage clickstream data into DMP and set up segments around that.Education: B.E., B. Tech, BCA, MCA or Similar qualification in Computer Science (ref:iimjobs.com)
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Audience Specialist
3 weeks ago
Gurugram, India Cvent Full timeOverview: We are seeking a detail-oriented Audience Specialist to support the creation, management, and execution of targeted account and contact segments for Cvent’s Hospitality Cloud. This role will collaborate with marketing, analytics, and sales teams to ensure campaigns reach the right audiences and deliver measurable impact. The position requires...
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Audience Manager, Hospitality Cloud
3 weeks ago
Gurugram, India Cvent Full timeOverview: Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special...
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Global audience analytics manager
1 week ago
Gurugram, India Boston Consulting Group Full timeWho We Are Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building...
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Sr. Associate, Audience Management
3 weeks ago
Gurugram, India Cvent Full timeOverview: Cvent is a leading meetings, events and hospitality technology provider with more than 4,800 employees and nearly 22,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform for event professionals and offers software solutions to hotels, special event venues and destinations to help...
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Audience Growth Manager-News
3 weeks ago
Gurugram, Gurugram, India CoinGape News Full timeJob Description About CoinGape CoinGape is Asia's largest online crypto publisher, awardedBest Crypto Media Company 2024. With a presence across four continents and 15 countries, we deliver trusted crypto news and world-class marketing services 24/7. With 4M+ monthly visitors across 120 countries, CoinGape is rapidly expanding and shaping the future of...
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Performance marketing manager
1 week ago
Gurugram, India Dring Full timeWe are looking for a highly motivated Performance Marketing Manager to join our team. The ideal candidate has a strong background in digital marketing, with a focus on D2C performance marketing. You’ll be responsible for strategizing, executing, and optimizing marketing campaigns across platforms like Facebook Ads, Instagram Ads, Google Ads, and more to...
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Performance marketing manager
1 week ago
Gurugram, India Dring Full timeWe are looking for a highly motivated Performance Marketing Manager to join our team. The ideal candidate has a strong background in digital marketing, with a focus on D2C performance marketing. You’ll be responsible for strategizing, executing, and optimizing marketing campaigns across platforms like Facebook Ads, Instagram Ads, Google Ads, and more to...
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Performance marketing manager
1 week ago
Gurugram, India Dring Full timeWe are looking for a highly motivated Performance Marketing Manager to join our team. The ideal candidate has a strong background in digital marketing, with a focus on D2C performance marketing. You’ll be responsible for strategizing, executing, and optimizing marketing campaigns across platforms like Facebook Ads, Instagram Ads, Google Ads, and more to...
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Social Media Manager
2 weeks ago
Gurugram, Gurugram, India Adda247 Full timeJob Description Company Description Adda247, India's largest Vernacular Learning Platform, offers comprehensive online courses for over 500 exams, including Government Job exams, UPSC, IIT JEE, NEET, and CUET. Founded in 2016, the company provides diverse learning solutions such as live online classes, video courses, mock tests, and study materials in more...
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Performance marketing manager
1 week ago
Gurugram, India Dring Full timeWe are looking for a highly motivated Performance Marketing Manager to join our team. The ideal candidate has a strong background in digital marketing, with a focus on D2C performance marketing. You’ll be responsible for strategizing, executing, and optimizing marketing campaigns across platforms like Facebook Ads, Instagram Ads, Google Ads, and more to...
