Audience Manager

23 hours ago

Pune, India Infinity Career Edge Full time

Adobe Audience Manager - RTCDP

Experience Range : 9-15 Years

Job Location : Mumbai / Pune / Gurgaon

Job Summary:

Adobe Audience Manager, Real Time CDP, Customer Journey Analytics, Adobe Workspace, JavaScript, JQuery, strategic thinking

Key Responsibilities:

- Define audience strategy, an analytics framework, and a roadmap to reach identified KPIs within the Technology stack (including, DMP, Analytics, DSP, Target etc.).

- Familiarity with offline data environments (i.e. CRM systems, email platforms, data lakes)

- Become the key resource for DMP segmentation

- Analyse integrated audience data and information to identify insights that support business decision and initiatives.

- Contribute to the creation of a cross-device segmentation strategy to establish a large pool of UID profiles for universal frequency capping;

- Understanding of the Adobe Experience Cloud including Analytics, Target, Ad Cloud and their relationship with customer data.

- Capable of mapping out complex solutions in easy-to-understand formats for business leaders and non-technical marketers to grasp

- Ensure data and naming convention integrity across all media and marketing initiatives

- Knowledge of HTML, CSS, JavaScript and JQuery, JSON setup.

- Knowledge of query language preferably SQL.

- Strong analytical, quantitative and problem solving skills

- Excellent verbal and written communication skills to talk to and maintain relationships with various stakeholders

- Strong service orientation, with a proven track record of working with multiple internal and external stakeholders

- Ability to effectively manage multiple work assignments while being able to shift priorities.

Required Skills and Experience:

- Familiar with other CDP solution and DMP competitors. Especially the strengths and weaknesses of each competitive solution.

- Domain knowledge of various industries such as Banking, Retail, ecommerce etc.

- Understanding or knowledge on Data regulations & consent based marketing like GDPR, CCPA

- Data Modelling and Statistic Analytics skills

- Collect, organize and analyse large data sets and use BI methodologies to transform them into meaningful dashboards for the client

Preferred Qualifications:

- 5 to 8 years of experience in a CDP/DMP tools.

- Hands on Adobe Audience Manager, Real Time CDP tool experience.

- Good understanding of Web Analytics and ability to leverage clickstream data into DMP and set up segments around that.

Education: B.E., B. Tech, BCA, MCA or Similar qualification in Computer Science

(ref:iimjobs.com)

  • Data Analyst, Audience Analytics

    2 days ago

    pune, India Comscore Full time

    Job Title : Senior Data Analyst Location : Pune, India About This Role: Comscore India is looking for a new senior data analyst who will extract, transform, and analyse data, find insights and answer questions about the content of the data. This person will perform analytical hypothesis testing and modeling to provide key insight to internal and external...

  • Senior Data Analyst, Audience Analytics

    2 weeks ago

    Pune, India Comscore, Inc. Full time

    Comscore is looking for a new Data Analyst who will be responsible for Extracting, transforming, and analyzing data, finding insights and answering questions about the content of the data. Performs analytical hypothesis testing and modeling to provide key insight to internal and external clients. Supports sales function by providing data expertise,...

  • (High Salary) Senior Data Analyst, Audience Analytics

    1 week ago

    Pune, Maharashtra, India ComScore Full time

    Comscore is looking for a new Data Analyst who will be responsible for Extracting transforming and analyzing data finding insights and answering questions about the content of the data Performs analytical hypothesis testing and modeling to provide key insight to internal and external clients Supports sales function by providing data expertise ...

  • Program Marketing Manager

    4 weeks ago

    Pune, Maharashtra, India WebMD Full time

    Education : Bachelor's degree in a related field, or equivalent years of relevant experienceExperience : 3+ yearsSkills, qualifications and experience required :- 3+ years of experience in any of the following: data/analytics, CRM analysis, marketing operations, or database marketing- Experience working with CRM systems, including Salesforce- Knowledge of...

  • Digital Marketing Manager

    3 weeks ago

    Pune, Maharashtra, India Odopod Marketing Services Full time

    The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player. Responsibilities- Agency...

  • Digital Marketing Manager

    2 weeks ago

    Pune, India Odopod Marketing Services Full time

    The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player. Responsibilities Agency experience...

  • Marketing Manager

    1 week ago

    Pune, India Whitefield Careers Full time

    Requirements - 4–6 years of experience in B2B technology marketing (SaaS, cybersecurity, enterprise software). - Proven track record in SEO and working knowledge of GEO (Generative AI Optimization). - Experience in partner marketing and enterprise demand generation. - Ability to create content for both technical (developer, security architects) and...

  • Marketing manager

    1 week ago

    Pune, India Whitefield Careers Full time

    Requirements 4–6 years of experience in B2 B technology marketing (Saa S, cybersecurity, enterprise software). Proven track record in SEO and working knowledge of GEO (Generative AI Optimization). Experience in partner marketing and enterprise demand generation. Ability to create content for both technical (developer, security architects) and business...

  • Sales & Marketing Manager

    7 hours ago

    Pune, India epavilion group Full time

    **Requirement**: 2/3 years in Marketing, with experience in building brands. Experience with start-ups / technology products Top notch taste for sales and marketing A brand first mindset and demonstrated history of creating brand awareness Coordinating with Internal and external teams on creation and launch of branding assets Hands-on experience in managing...

  • Digital Marketing Manager

    1 week ago

    Pune, India Odopod Marketing Services Full time

    SALARY BRACKET : Upto 3.6 lacs per annumThis is the highest salary bracket we are offering.PLEASE DO NOT APPLY IF YOU WANT MORE SALARYPLEASE DO NOT APPLY IF YOU A FREELANCERPLEASE APPLY AFTER READING THE JD AND ITS CRITERIA.The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will...