Manager - Performance Marketing

3 weeks ago

Hyderabad, Telangana, India Comfort Click Full time

Performance Marketing Manager | D2C Comfort role:

We are looking for a highly skilled Performance Marketing Manager with deep expertise in running paid ad campaigns for D2C websites with the goal of driving revenue.

The ideal candidate should have a strong understanding of eCommerce customer journeys, full-funnel marketing, and the ability to scale performance across Google Ads, Meta Ads, SEO, and Email Marketing.

You must have a track record of building and optimizing campaigns that drive quality traffic, conversions, and revenue not just leads or app installs.

Experience in handling high-budget campaigns, leading small teams, and collaborating across departments is Own end-to-end performance marketing strategy for D2C eCommerce website from planning to execution across paid channels.

- Run and scale high-ROI Google Ads campaigns (Search, Shopping, Performance Max) focused on revenue generation, not just traffic or leads.

- Lead Meta Ads campaigns for full-funnel growth acquisition, retargeting, and retention.

- Drive conversion and revenue from website traffic, ensuring ad-to-checkout performance is continuously optimized.

- Manage and optimize product feed for Shopping Ads, working closely with developers and catalogue teams.

- Plan and execute email marketing automation flows using Klaviyo/Mailchimp to boost LTV and repeat sales.

- Oversee SEO strategy coordinate with tech/content teams for on-page, off-page, and technical SEO improvements.

- Set up and monitor campaign tracking using GA4, GTM, and performance dashboards to measure ROAS, CAC, AOV, CVR, and more.

- Continuously A/B test ad creatives, landing pages, targeting, and offers to maximize performance.

- Analyze campaign data and user behavior to uncover insights and improve paid + organic strategies.

- Own monthly revenue goals from performance marketing with clear attribution and ROI measurement.

- Manage and mentor a small performance marketing team (2+ members), reviewing execution and building team capabilities.

- Collaborate with creative, product, tech, and eCom teams to ensure smooth campaign execution and landing page alignment.

- Negotiate and manage media spends effectively, maintaining performance benchmarks and scaling winning campaigns.

- Keep up with platform algorithm updates and industry trends, applying changes swiftly for continuous 8 to 12 years of experience in performance marketing for D2C eCommerce websites.

- Proven success in running campaigns that generate revenue directly via websites.

- Deep hands-on experience with Google Ads (Search, Shopping, Performance Max) and Meta Ads.

- Strong understanding of email marketing, customer segmentation, and retention strategies.

- Working knowledge of SEO and organic traffic building.

- Experience in managing teams, working with creative teams, and collaborating cross-functionally.

- Strong analytical skills, with fluency in tools like GA4, GTM, and Market-leading pay rates.

- Performance-based incentives.

- 95% of management promoted from within.

- Service recognition awards.

- Dynamic, motivated international team.

- Regular performance recognition awards.

- Fantastic social events.

(ref:iimjobs.com)

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