Digital Marketing Specialist

1 month ago

Gurugram, India Tales Hiring Full time

Role - Digital Marketing Specialist

Exp - 0.60-2.00

Salary till - 3.50 LPA

Notice period - 15 or 30 days


Required Skills: Email Marketing, Social Media Marketing, Marketing Campaigns,Digital Paid Marketing campaigns


Key Responsibilities:


  1. Social Media Management:
  • Create, schedule, and manage content across all social media platforms (, Facebook, Instagram, Twitter, etc.).
  • Develop strategies to increase followers and engagement rates.
  • Monitor trends and competitors to keep our content relevant and impactful.
  1. Campaign Creation & Execution:
  • Plan, execute, and optimize paid digital campaigns on platforms like Google Ads, Facebook Ads, Ads, etc.
  • Track and analyze campaign performance
  1. Lead Generation:
  • Design and implement targeted campaigns to attract and generate leads from freelancers and other key stakeholders.
  • Use multiple channels, including email, WhatsApp, and social media, to nurture and convert leads.
  1. Email & WhatsApp Marketing:
  • Create and manage email and WhatsApp marketing campaigns to engage with freelancers and promote new opportunities.
  • Segment email lists for personalized and effective communication.
  1. Content Creation & Strategy:
  • Work closely with the team to develop compelling content that aligns with voice and objectives.
  • Write blogs, case studies, and other content that highlights impact in the recruitment space.
  1. Analytics & Reporting:
  • Monitor key performance indicators (KPIs) across all digital channels and prepare performance reports.
  • Use data insights to adjust strategies and improve outcomes.
  1. Brand Awareness:
  • Develop strategies to increase brand visibility and position as a leader in the freelancing and recruitment space.
  • Manage influencer partnerships, guest blogs, and collaborations to expand our reach.
  1. SEO/SEM:
  • Implement SEO strategies to improve website traffic and search engine rankings.
  • Optimize content for search engines and manage Google Ads campaigns.

Requirements:

  • Proven experience in digital marketing, with a focus on lead generation, social media management, and campaign optimization.
  • Experience with email marketing platforms and social media management tools.
  • Strong analytical skills to assess performance metrics and tweak strategies accordingly.
  • Knowledge of SEO/SEM and Google Analytics.
  • Excellent communication skills and creativity.

What We Offer:

  • Competitive salary
  • Flexible working hours
  • An opportunity to work in a fast-paced, growing startup environment
  • Room for growth and career development

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