Meta Ads Specialist
4 weeks ago
JOB DESCRIPTION:
Key Responsibilities:
● Creating, implementing, and optimising Meta ad network campaigns, including but not limited to Facebook, Instagram, and WhatsApp for Business & affiliate networks for B2C lead generation
● Managing location-wise campaigns, setting up prospecting & remarketing campaigns, analyzing performance data, and optimising campaigns to maximize RoAS and improve lead quality.
● Owning & managing the paid marketing funnel through Meta networks on Hubspot & Google Analytics 4.
● Implement new trends, and integrate available generative AI tools for better downstream funnel metrics.
● Run A/B tests for better click-through rates and brief agency/in-house content & creative teams ● Run multiple bidding strategies, interest targeting, custom list creation, positioning, and lead generation tactics to find the optimum fit to get high-intent customers as leads.
● Maintain weekly performance reports, present insights to stakeholders and optimise campaigns based on business needs at different locations & offers and forecast trends as per macro and platform level events.
● Synced up with other performance marketing managers & agencies to maintain consistency in offerings, brand positioning and messaging.
● Managing agency relationships and aligning multiple agency teams based in different locations. ● Maintain & verify billing, agreements & other administrative tasks on Meta ad accounts.
Tools:
● Meta Ads Manager & Insights: To create, manage, and analyze Meta ad campaigns.
● Third-party audience or interest-based targeting tools like Vserv, ProfitWheel etc.
● Excellent with Google Sheets
● Working knowledge of GA4 & martech stacks like Hubspot, Salesforce, Zoho CRM etc. Ideal (Spec)
Candidate Profile:
● 5-7 years of hands-on experience generating high-intent leads through Meta ad campaigns for fertility, healthcare, or B2C organisations with a physical presence like real estate, automobiles etc. ● Worked at the agency as well as the brand/client side.
● Currently working closely with business teams to chase targets and deliver high-ROI campaigns. ● A marketing or computer science graduate with good analytical & communication skills.
● Has diverse interests, lived across multiple cities and understands customer needs.
● Has a knack for numbers, bordering OCD and a decent understanding of macroeconomic situations and business needs.
Location & Work Days: Hyderabad (Jubilee Hills), 5 days in-office.
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Meta Ads Specialist
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