1 Finance - Manager - Social Media

16 hours ago

Mumbai, India 1 Finance Full time

Manager - Social Media Develop and execute a comprehensive social media strategy aligned with brand, business, and growth goals.- Plan monthly and quarterly content calendars across platforms (Instagram, LinkedIn, X, YouTube, etc.- Identify content themes, campaigns, and formats that drive engagement and trust.- Oversee creation of platform-specific content including posts, reels, carousels, videos, and stories.- Collaborate with content writers, designers, video producers, and subject matter experts.- Ensure all content aligns with brand voice, compliance guidelines, and quality standards.- Write and review captions, scripts, and CTAs with strong storytelling and clarity.- Own day-to-day handling of all social media platforms.- Monitor comments, DMs, and community engagement; ensure timely and brand-aligned responses.- Stay updated with platform trends, algorithm changes, and best practices.- Track, analyze, and report performance metrics (reach, engagement, growth, conversions).- Use insights to optimize content, formats, posting schedules, and campaigns.- Share regular performance dashboards and actionable insights with stakeholders.- Execute launches, campaigns, and special initiatives (product, content series, events).- Coordinate paid amplification in collaboration with performance marketing teams (if applicable).- Identify influencer, collaboration, and partnership opportunities where relevant.- Ensure adherence to regulatory and compliance requirements, especially for finance-related content.- Maintain content approvals, documentation, and platform & Skills:- 5 to 10 years of hands-on experience managing social media accounts in finance domain.- Strong understanding of social media platforms, content formats, and analytics tools.- Excellent written communication and storytelling skills.- Ability to interpret data and translate insights into content improvements.- Experience working with designers, video teams, and cross-functional stakeholders.- Organized, detail-oriented, and comfortable managing multiple timelines. (ref:iimjobs.com)

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