Social Media Manager

24 hours ago


Mumbai, India 1 Finance Full time

Responsibilities: - Develop and execute a comprehensive social media strategy aligned with brand, business, and growth goals - Plan monthly and quarterly content calendars across platforms (Instagram, LinkedIn, X, YouTube, etc.) - Identify content themes, campaigns, and formats that drive engagement and trust - Oversee creation of platform-specific content including posts, reels, carousels, videos, and stories - Collaborate with content writers, designers, video producers, and subject matter experts - Ensure all content aligns with brand voice, compliance guidelines, and quality standards - Write and review captions, scripts, and CTAs with strong storytelling and clarity - Own day-to-day handling of all social media platforms - Monitor comments, DMs, and community engagement; ensure timely and brand-aligned responses - Stay updated with platform trends, algorithm changes, and best practices - Track, analyze, and report performance metrics (reach, engagement, growth, conversions) - Use insights to optimize content, formats, posting schedules, and campaigns - Share regular performance dashboards and actionable insights with stakeholders - Execute launches, campaigns, and special initiatives (product, content series, events) - Coordinate paid amplification in collaboration with performance marketing teams (if applicable) - Identify influencer, collaboration, and partnership opportunities where relevant - Ensure adherence to regulatory and compliance requirements, especially for finance-related content - Maintain content approvals, documentation, and platform hygiene Experience & Skills: - 5 to 10 years of hands-on experience managing social media accounts in finance domain - Strong understanding of social media platforms, content formats, and analytics tools - Excellent written communication and storytelling skills - Ability to interpret data and translate insights into content improvements - Experience working with designers, video teams, and cross-functional stakeholders - Organized, detail-oriented, and comfortable managing multiple timelines



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