Market Strategist

About Us : We are not just an AD agency or a creative agency, we are a Communication Company.

- Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it.

- Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej amongst others.

- We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.

Job Role : Brand Strategist Brand Consultancy Team.

Experience Level: 3+ Years.

Location: Bangalore, Karnataka (On-site).

Job Overview:

- Are you a creative wordsmith with a passion for crafting engaging, informative, and long-form content?

- Our website team is seeking a talented Content Writer with 2-3 years of experience to join our dynamic and growing organization.

- In this role, you will be responsible for producing high-quality articles, blog posts, and web content that captivate our audience, drive organic track, and elevate our online presence.

Roles and Responsibilities:

- Define, plan, and execute brand research primary and secondary.

- Plan & Conduct primary research by way of interviews, site visits, focus groups, etc.

- Plan & Conduct secondary research by way of brand audits and SWOT analyses to assess strengths, weaknesses, opportunities, and threats.

- Develop brand positioning statements and value propositions that differentiate the company in the marketplace.

- Collaborate with creative teams to develop compelling visual assets, marketing collateral, and brand campaigns.

- Present brand strategies, recommendations, and campaigns Stay updated on industry trends, consumer preferences, and emerging technologies to recommend innovative brand strategies and tactics.

Qualifications:.

- Degree in Marketing, Communications, or a related field.

- Demonstrable experience as a Brand Strategist, Brand Manager, or similar role with a minimum of 4-5 years in brand development and management.

- Experience in developing and launching successful brand campaigns.

- Strong analytical skills and ability to interpret data, consumer insights, and market research findings.

- Creative thinker with a strategic mindset and a strong understanding of brand identity and positioning.

- Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively.

- Strong leadership and management skills.

- Ability to prioritise and manage multiple projects and deadlines in a fast-paced environment.

- Proficiency in branding tools and software, as well as Google Workspace and project management tools.

Objectives of this role:

- Developing and implementing comprehensive brand strategies that align with the company's objectives and target audience preferences.

- Conducting branding focused market research and analysis to identify trends, competitive insights, including conducting primary research to understand consumer behaviours that inform brand positioning.

- Defining brand elements, including brand architecture, messaging, value proposition, positioning, tagline, voice, and tone, to ensure consistency across all channels.

- Aiding design & content teams in properly understanding and implementing finalised strategies.

- Collaborating with cross-functional teams, including marketing, PR, and web to integrate brand strategies into ongoing initiatives.

- Project ownership, coordination, and client management on key accounts.