Performance Specialist

7 days ago

Cochin, Kerala, India NEXUS CONSULTING SOLUTIONS Full time

Job Summary:

As a Performance Marketing Specialist, you will be responsible for planning, executing, and optimizing paid digital marketing campaigns across platforms like Google Ads, Meta Ads, , programmatic ads, media buying and more. The ideal candidate will have a strong analytical mindset, a passion for ROI-driven marketing, and a proven track record of managing campaigns with measurable results.

Key Responsibilities:

  • Plan, execute, and optimize performance marketing campaigns across platforms(Google Ads, Facebook/Instagram Ads, Ads, etc.).
  • Prepare media plan and execute efficiently with proven track record of 10X+ ROAS in EdTEch
  • Proven skills, strategy and outcome driven campaign execution with programmatic ads and media buying
  • Monitor and analyze campaign performance using analytics tools (Google Analytics, Google Data Studio, etc.).
  • Manage budgets and ensure efficient allocation across channels to maximize quality of lead generation.
  • Create and optimize ad copies, creatives, and landing pages for better conversion rates.
  • Conduct A/B testing of ads and landing pages to improve campaign performance.
  • Work closely with the content, design, and sales teams to ensure campaign alignment with overall goals.
  • Track KPIs such as CTR, CPL, CPA, ROAS, etc., and report campaign performance regularly.
  • Stay up-to-date with platform changes, industry trends, and best practices.

Key Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • 3+ years of hands-on experience in running paid ad campaigns (Google, Meta, ), programmatic ads, media buying
  • Strong understanding of performance metrics and ability to analyze and interpret data.
  • Experience with tools like Google Ads Manager, Facebook Ads Manager, Google Analytics, Tag Manager, DV360 and Excel.
  • Strong copywriting and creative judgment skills.
  • Good communication and project management abilities.

Nice to Have:

  • Experience in EdTech or digital marketing training domain.
  • Google Ads or Meta Blueprint certifications.
  • Familiarity with Zoho CRM and lead tracking tools.

Why Join Us?

  • Opportunity to be part of a fast-growing EdTech brand.
  • Work with a passionate and experienced team.
  • Competitive salary and performance-based incentives.
  • Continuous learning and growth opportunities.

What Sets This Role Apart

  • You'll have full ownership of performance campaigns that directly influence student acquisition and revenue growth.
  • Be part of a company that values innovation, experimentation, and continuous learning.
  • closely with content, design, tech, and sales teams to build high-performing funnels.
  • Clear KPIs, transparent performance metrics, and real opportunities to grow in title and compensation.
  • Get hands-on experience in the fast-growing EdTech and digital skilling sector – one of the most dynamic spaces in India.
  • Bring your strategies, test them, and scale what works — with full support from leadership.

Application Requirements:

 Campaign Portfolio (Optional but Preferred) – Links or PDFs showcasing past campaign results, creatives, ROAS/CPL data, or case studies.

 Cover Letter or Brief Summary – Explaining your experience, tools you're proficient in, and why you're a great fit for this role

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