Performance Marketing Specialist

4 days ago

Cochin, Kerala, India VEZA TAXTECH PRIVATE LIMITED Full time ₹ 4,80,000 per year

We are seeking a highly motivated and data-driven Performance Marketing Specialist to manage and optimize digital campaigns across various paid channels. You will be responsible for driving user acquisition, engagement, and retention through measurable and ROI-focused strategies.

Key Responsibilities

  • Plan, execute, and optimize paid marketing campaigns across platforms (Google Ads, Meta Ads, LinkedIn, TikTok, etc.)
  • Manage campaign budgets, forecasts, and ROI analysis
  • Monitor and analyze campaign performance metrics (CPC, CPA, ROAS, CTR, etc.)
  • A/B test ad creatives, landing pages, and audience targeting
  • Collaborate with design, content, and product teams to improve performance outcomes
  • Stay up to date with digital marketing trends and platform updates
  • Prepare regular performance reports and insights for stakeholders
  • Implement tracking tools (GA4, GTM, Facebook Pixel, etc.) to ensure proper attribution
  • Identify growth opportunities across new and existing channels

Requirements

  • 2–4 years of experience in performance/digital marketing or a similar role
  • Proven hands-on experience with ad platforms (Google Ads, Facebook/Meta, etc.)
  • Strong analytical skills and proficiency in tools like Google Analytics, Excel, and Looker/Data Studio
  • Experience with bid strategies, remarketing, and conversion optimization
  • Knowledge of SEO/SEM and CRO best practices is a plus
  • Familiarity with e-commerce or SaaS funnels is an advantage
  • Excellent communication and project management skills
  • Bachelor's degree in Marketing, Business, or related field

Job Type: Full-time

Pay: ₹20, ₹40,000.00 per month

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