Email Marketing Specialist

1 month ago

Mumbai, India Leadzen.ai Full time

Job description :


We are seeking an experienced and highly motivated Email Marketing Expert to lead our email marketing campaigns. The ideal candidate will have a proven track record in creating and executing email marketing strategies that drive engagement and conversion. This role requires a deep understanding of international email marketing practices, regulations, and cultural nuances.


Responsibilities :

•Develop email strategies tailored to diverse international audiences, considering cultural nuances and regional regulations (such as GDPR).

•Create, execute, and manage email marketing campaigns, focusing on cold outreach and outbound emails.

•Design and implement effective cold email campaigns to generate leads and drive conversions.

•Develop and implement comprehensive email marketing strategies to achieve business goals.

•Identify target audiences and grow our email list through innovative and effective tactics.

•Create, execute, and optimize email campaigns, including promotional emails, newsletters, and automated workflows.

•Ensure all email content aligns with brand guidelines and maintains a consistent voice.

•Monitor and analyze email campaign performance using key metrics such as open rates, click-through rates, conversion rates, and ROI.

•Prepare regular reports and provide actionable insights to improve future campaigns.

•Ensure all email marketing activities comply with international email regulations (e.g., GDPR, CAN-SPAM).

•Manage email deliverability, including maintaining clean lists, monitoring spam issues, and working with email service providers.

•Adapt email marketing strategies for different international markets, considering cultural differences, language, and local regulations.

•Coordinate with regional teams to ensure email campaigns are relevant and effective in different regions.


Qualifications :

•Bachelor's degree in Marketing, Communications, or a related field.

•4+ years of experience in email marketing, with a focus on international email campaigns.

•Proficiency in email marketing platforms.

•Strong understanding of email marketing best practices, A/B testing, and segmentation.

•Excellent copywriting and editing skills.

•Analytical mindset with the ability to interpret data and make data-driven decisions.

•Knowledge of HTML/CSS for email template customization is a plus.

•Familiarity with international email regulations and deliverability best practices.

•Strong project management and organizational skills.

•Ability to work independently and as part of a team.


Industry :

•IT Services and IT Consulting


Employment Type

Full-time

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